Bjørn Gulden CEO of Adidas: shoes, leadership, and fast decisions

In Good Company with Nicolai Tangen

Norges Bank Investment Management

In Good Company, Business, Norges Bank, Nicolai Tangen

4.8 • 186 Ratings

🗓️ 13 September 2023

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The Norwegian Bjørn Gulden share unique insight into how it was to leave Puma for the main competitor Adidas. He also explains his plan to rebuild adidas, the relationship with Kanye West and why he makes quick decisions.

The production team on this episode were PLAN-B’s Nikolai Ovenberg and Niklas Figenschau Johansen. Background research was done by Sigurd Brekke and portfolio manager John Santo Domingo.

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Transcript

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0:00.0	Hi everyone and welcome to our podcast in Good Company. I'm Nicola Tangan, the CEO of the Norwegian Southern Wealth Fund and your host today. In this podcast, I talk to the leaders of some of the largest companies we are invested in so that you can learn what we own and meet these impressive leaders. Today, I'm speaking to Bjorn Goulden, CEO of Adidas, the largest sportswear manufacturer in Europe and the second largest in the world.
0:24.3	We own over 2% of Adidas, translating into 5 billion crooner, over $500 million.
0:30.3	Bjorn is a really impressive leader and a serious no-bullshit CEO.
0:35.5	He's also a previous professional footballer and very, very funny.
0:39.9	You don't want to miss this one.
0:50.9	Hello, guys.
0:51.8	Hi, John.
0:53.1	We should have a national audience. But given that we have an international audience, we may want
0:57.0	to switch to English, or do you?
1:00.0	Can you, German?
1:02.0	Can you, do you speak?
1:03.0	Not so phile, but...
1:05.0	Then we're doing it in Dutch.
1:08.0	Okay, all good.
1:10.0	So, Bjorn, great to have you on. Okay. All right.
1:12.9	So, Bjorn, great to have you on.
1:14.5	Really, really fantastic.
1:18.6	Not so many international Norwegian CEOs.
1:20.2	So really great. Now, you guys make like 400 million pair of shoes here.
1:25.2	What do you wear today?
1:27.3	Which ones have we gone on? I have Samba. Samba What do you, what do you wear today? What, what, which ones have we gone on?
1:29.0	I have a samba. Samba, would you mind you're taking it off and we can have a look at it?
	...

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