BJ Fogg: Stanford Behavior Scientist and NYT Best Selling Author of Tiny Habits
Guy Kawasaki's Remarkable People
Guy Kawasaki
4.6 • 667 Ratings
🗓️ 19 January 2022
⏱️ 69 minutes
🧾️ Download transcript
Summary
Make sure to follow the show so you don't miss upcoming episodes!
Past guests on Guy Kawasaki’s Remarkable People Podcast: Dr. Jane Goodall, Salesforce CEO Mark Benioff, Netflix’s Dream Home Makeover stars Shea and Syd McGee of McGee Studios, Daniel Pink, Tiny Habit’s author BJ Fogg, Dave Evans author of Designing your Life, The Artist’s Way author Julia Cameron, Entrepreneur and host of Smart Passive Income PAT FLYNN, Seth Godin, Hollywood director Jon M. Chu, indie author Hugh Howey, Rich Benoit of Rich Rebuilds, Dr. Robert Cialdini, Mark Manson, Martha Stewart, Brandi Chastain, Star of Netflix's Skin Decision Dr. Sheila Nazarian, Luvvie Ajayi Jones, Dr. Sinan Aral, Scott Galloway, Canva CEO Melanie Perkins, iJustine, Kristi Yamaguchi, Chef Roy Yamaguchi, Celebrity Chef Andrew Zimmern, Gary Vaynerchuk, Sir Ken Robinson, Steve WOZ Wozniak, Ariana Huffington, Wee Man of Jack Ass fame, Margaret Atwood, Stephan Wolfram, Dr. Phil Zimbardo The Stanford Prison Experiment, and new remarkable people each Wednesday!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | In my years of entrepreneurship, I've seen countless startups. And here's the truth. |
| 0:07.3 | Smart spending drives growth, which is something Brex has championed. Brex isn't just a corporate credit |
| 0:14.0 | card. It's a strategic tool to help your company achieve peak performance. Corporate cards, banking, expense management, all integrated |
| 0:24.1 | on an AI-powered platform that turns every dollar into opportunity. In fact, 30,000 companies |
| 0:32.9 | are trusting Brex to help them win. Go to brex.com slash grow to learn more. |
| 0:40.4 | Guy Kawasaki of the Remarkable People podcast here. |
| 0:43.7 | I want to give a shout out to the My First Million podcast. |
| 0:47.4 | It's hosted by Sam Parr and Sean Puri. |
| 0:50.6 | It's now available on the HubSpot Podcast Network, just like remarkable people. |
| 0:55.3 | My First Million features guests discussing how they made their first million, |
| 0:59.2 | and brainstorming about the hottest trends and opportunities. |
| 1:03.4 | They recently made an episode called How Venture Capitalists Make Money. |
| 1:07.5 | They interviewed solo capitalist Brian Kimmel in that episode. |
| 1:11.9 | Listen to My First Million wherever you get your podcast. I'm Guy Kawasaki and this is remarkable people. |
| 1:26.5 | My guest today is BJ Fogg. He's the author of the New York |
| 1:30.9 | Times bestselling book, Tiny Habits. He founded the Behavior Design Lab at Stanford over 20 years ago. |
| 1:39.0 | BJ has his bachelor's and master's degree in English from Brigham Young University and a PhD in Communications from Stanford. |
| 1:47.4 | BJ's theory is that behavior happens when motivation, ability, and a prompt come together at the same moment. |
| 1:55.0 | If you want to change some behavior and add a good habit or two, keep listening. |
| 2:03.3 | Back in 2007, he conducted what has become known as the Facebook class. Platform apps were just becoming a thing then. 500 people, |
| 2:10.3 | including many venture capitalists, attended the last session of his class. The students amassed |
| 2:15.7 | tens of millions of users over the course of that semester for |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Guy Kawasaki, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Guy Kawasaki and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.