BJ Fogg- Habits

The One You Feed

Eric Zimmer

Education, Self-improvement, Religion & Spirituality, Health & Fitness, Buddhism, Mental Health

4.6 • 2.5K Ratings

🗓️ 2 September 2015

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week we talk to BJ Fogg about changing our behavior Dr. BJ Fogg directs the Persuasive Tech Lab at Stanford University. A psychologist and innovator, he devotes half of his time to industry projects. His work empowers people to think clearly about the psychology of persuasion — and then to convert those insights into real-world outcomes. BJ is the creator of the Fogg Behavioral Model, a new model of human behavior change, which guides research and design. Drawing on these principles, his students created Facebook Apps that motivated over 16 million user installations in 10 weeks. He is the author of Persuasive Technology: Using Computers to Change What We Think and Do, a book that explains how computers can motivate and influence people. BJ is also the co-editor of Mobile Persuasion, as well as Texting 4 Health. Fortune Magazine selected BJ Fogg as one of the “10 New Gurus You Should Know”. Our Sponsor this Week is Spirituality and Health Magazine. Click here for your free trial issue and special offer. In This Interview BJ and I Discuss... The One You Feed parable The wolf you pay attention to is the one you feed The two main limits in life: time and attention The Fogg Behavioral Model- Motivation, Ability and Triggers How behavior change is about more than motivation Designing effective behavior change Managing the Ability part of the behavioral model Designing behavior to fit into our every day routines For more show notes and BJ Fogg links visit our website

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Transcript

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0:00.0	You can change your behavior. It's a skill and you get to like practice, but you're going to practice in the right way.
0:12.6	Welcome to the one you feed.
0:14.7	Throughout time, great thinkers have recognized the importance of the thoughts we have, quotes like garbage in garbage out or you are what you think ring true.
0:24.8	And yet for many of us, our thoughts don't strengthen or empower us.
0:29.1	We tend toward negativity, self pity, jealousy or fear.
0:33.8	We see what we don't have instead of what we do.
0:36.7	We think things that hold us back and dampen our spirit.
0:40.2	But it's not just about thinking our actions matter.
0:43.6	It takes conscious, consistent and creative effort to make a life worth living.
0:48.5	This podcast is about how other people keep themselves moving in the right direction.
0:52.6	How they feed their good wolf.
1:07.0	In the 70s, the warehouse took over Chicago Nightlife and the clubs DJ would go on to make history.
1:13.8	Frankie made sure that you felt it in your soul.
1:16.9	Learn more about the rise of house music on the history of the world's greatest night clubs.
1:22.3	A 12 part podcast about the iconic venues and people that revolutionized how we party.
1:28.7	Listen to the history of the world's greatest night clubs on the I Heart Radio app Apple podcast or wherever you get your podcasts.
1:37.5	Thanks for joining us. Our guest on this episode is Dr. BJ Fogg, director of the Persuasive Tech Lab at Stanford University.
1:45.6	A psychologist and innovator, his work empowers people to think clearly about the psychology of persuasion and then to convert those insights into real world outcomes.
1:55.4	BJ is the creator of the Fogg Behavioral Model, a new model of human behavior change.
2:01.1	He is the author of persuasive technology using computers to change what we think and do and co-editor of mobile persuasion and texting for health.
2:10.7	Fortune magazine selected BJ Fogg is one of the 10 new gurus you should know.
2:15.5	And here's the interview with Dr. BJ Fogg.
	...

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