BIOHM - Harness the Power of Microbiome Data
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 22 January 2021
⏱️ 25 minutes
🧾️ Download transcript
Summary
Whether it’s for a big job interview or a presentation, we’ve all had that butterfly feeling in our stomachs when we’re feeling stressed.
Although today we’re talking about what that butterfly feeling means when it comes to your digestive health.
In part 2 of this Feature, we sit back down with Afif Ghannoum, CEO and Co-Founder of BIOHM Health, to talk about the impacts of the microbiome.
As Afif mentions in the previous episode, BIOHM Health focuses on the digestive microbiome. From different stressors such as lack of sleep, mental stress, dietary routines, there are multiple reasons why the digestive microbiome could be impacted. Through BIOHM Health’s take-home test, not only could they provide a report on what’s happening in your body, but they could also advise different solutions.
In part 1, Afif discusses His and his Father’s journey into the U.S.; Being grateful for our parents’ strength to overcome struggle; Taking a microbiome test; Going through the different products at BIOHM Health; The “Super Greenhouse”; Future partnerships with medical tech; Testing again with taking active adjustments to your health; The future of BIOHM Health; and much more.
Join Ramon Vela and Afif as they discuss BIOHM on The Story of a Brand.
For more on BIOHM, visit: https://www.biohmhealth.com/
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ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.
If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.
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Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.
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Transcript
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| 0:00.0 | Recorded at Attention Agency Studios, this is not your average entrepreneur or e-commerce |
| 0:10.7 | podcast, and he's not your average host. |
| 0:14.3 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.4 | We think that the more people that are able to sort of understand |
| 0:25.2 | their own actual gut health data, the more powerful is. |
| 0:32.0 | I'll give you an example. |
| 0:34.4 | We had a cohort of women that looked straight out of a little lemon catalog, worked out all the time, ate well, but very bad digestive issues. |
| 0:44.3 | And what we saw was that when they took the microbiome test, they had overgrowth of a very aggressive fungi called zygote. |
| 0:53.3 | Now, my dad would typically only see someone having that overgrowth if they were like severely immunocompromised. |
| 0:59.1 | So cancer, HIV, something like very serious. |
| 1:02.0 | But there were enough of them that we thought, |
| 1:04.0 | chances of this being that seems remarkably low. |
| 1:08.0 | So what we did is when we dug further, what we saw was that almost |
| 1:11.4 | university, this group of women were completely cutting up dairy and carbohydrates. This episode |
| 1:21.1 | is brought to you by Flavor Cloud. So who wants to deal with international shipping, |
| 1:27.0 | customs, duties, and taxes? Flavor Cloud makes it easy for fast-growing D2C brands and 3PL partners to ship globally in just a few simple steps. So let Flavor Cloud manage it all. For more details, visitflavorCloud.com. That's flavorcloud.com. Hey, don't forget to listen to part one of |
| 1:48.9 | this amazing feature. Now let's get back to the story. I was sitting on a Friday night and I put a |
| 1:55.4 | Facebook post up and I just kind of said like were you a African American travel agent in Washington, D.C. around 1990. |
| 2:03.6 | And it got shared like over a thousand times. And the Washington Post saw it. And they wrote |
| 2:09.1 | an article about it. And the second comment was this lady. And she's like, that was my boss. |
| 2:14.8 | Jimmy Dorsey. I know that's him. You know, so, uh, reached out. Unfortunately, |
| 2:20.1 | he had died five months before. Like 30 years later, we missed this guy by five months, but |
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