BILLY Footwear - Unlike Any Shoe Out There
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 27 January 2022
⏱️ 31 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Yotpo.
“The more relationships we make, the more value we can add,” that's the mission statement of BILLY Footwear. In part 2, Billy Price, Co-Founder of BILLY Footwear, mentions that they want to continue meeting the needs of consumers. For instance, they’d like to focus on building good relations on the B2B side, too, with retail partners.
Billy reconnected with Darin in 2011. Before starting the brand in 2012, they raised capital and planned to use the money to grow the business. However, early on, they met with a manufacturing disaster. And while it was terrible, they learned and continued.
Billy advises that you should not get discouraged or think of quitting in such a circumstance. Instead, be passionate about your business and keep building your network.
Here he talked about:
* Unique functionality
* Their time in business
* Where to find BILLY Footwear
* First silhouette in the sports category
* Extra-wide shoes
* His advice for others
* Thoughts on overcoming challenges
Join Ramon Vela and Billy Price as they break down the inside story on The Story of a Brand.
For more on BILLY Footwear, visit: https://billyfootwear.com/
Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.
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This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.
As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.
Want to know more? Visit https://yotpo.com/storyofabrand
And turn your one-time shoppers into lifelong brand lovers.
Transcript
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| 0:00.0 | Recorded at Mute6 Studios. |
| 0:07.0 | This is not your average entrepreneur or e-commerce podcast. |
| 0:11.0 | And he's not your average host. |
| 0:14.0 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.3 | I mean, there's this, unfortunately, there's, there's so many cases that we have customers |
| 0:24.8 | reaching out saying, I need to oversize my kid's shoe by four sizes, three sizes, four |
| 0:30.2 | sizes, just like, they've gotten just clown shoes on just because they're not, they're not |
| 0:34.6 | able to find any shoes out there that are super wide. |
| 0:37.3 | So it's been great for us |
| 0:38.5 | to be able to accommodate that, like going the extra wide. You look at the shoe like, oh my gosh, |
| 0:42.5 | that's a wide shoe, but it's just fitting great on so many customers. So when we get the question |
| 0:48.6 | of like, where do we go to now? It's really continuing to meet those needs. So it's more expanding the additional lines. |
| 0:56.3 | Obviously, there are some more silhouettes that we're exploring. |
| 0:58.8 | Like we'd like to explore maybe like a turf type shoe. |
| 1:04.1 | But it's really continued. |
| 1:05.4 | Another request, we get a lot of cowboy boots. |
| 1:08.3 | Man, we get a lot of cowboy boots request. |
| 1:10.3 | We have an idea, but we just haven't |
| 1:11.6 | moved forward with it yet. But that type of stuff. But the big thing is like what we really |
| 1:16.3 | want to do is we want to build more relationships. I mean, our Billyfootwear.com, that's more |
| 1:20.6 | of a direct to consumer and that customer base continues to grow. But we also want to build up |
| 1:25.3 | our B2B side because the more relationships that |
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