This debate over paying players for name, image, and likeness is getting enough attention,

but frankly, it should be getting even more. Pete Mundo with you, Heartland College Sports Weekly is

the show. Heartlandcolleagelessports.com is the site. We cover the Big 12, top to bottom,

independently owned and operated, and always appreciate you guys joining us each and

every week so a couple of big things happened over the last week on this name image and likeness

issue first it was oklahoma state and give oklahoma state credit for being at the forefront

of this but oklahoma State launched a program that was called

OSU Elite. And what it basically does is it helps student athletes capitalize, make money

off their name, image, and likeness. The university put out a big press release last weekend,

and this came on the heels of the governor of Oklahoma, Kevin Stitt,

signing the state's name image likeness bill on Friday, May 28th. Oklahoma became the 17th state

to allow college athletes to make money off their name, image, and likeness. So basically,

this is Oklahoma State saying, hey, what we are going to do is develop programs,

classes to the School of Business, a master's in entrepreneurship, which they already have,

but will also now focus on Oklahoma State Athletics that will allow student athletes to do things

like figure out how to manage their personal brand and personal finances.

I think it's brilliant.

I think it's absolutely brilliant.

And I will add this.

Like if you're not paying attention to what's going on right now in the landscape,

you do realize that like Instagram influencers are one of the hottest jobs.

And I, you know, it's a job technically, okay?

...