Bob Berg is a Hall of Fame keynote speaker and bestselling co-author of the Go-Giver and Go-Giver

book series. A go-giver is a person who has learned that shifting their focus from giving

to getting is not only a nice way to live life, but a financially profitable way as well. In this episode, Bob and I will

explore the idea of building a business offering on the idea of giving first and building the

hero factor as a lifelong relationship builder. Stay tuned after this main dish to learn how you could win a free signed copy of Bob Berg's book, The Go Giver.

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Welcome to another episode of the business

buffet ingredients where we ask the experts questions that serve up a business and life-growing

feast. Pull up a chair and get ready to eat hardy in business because the business buffet is now open.

Bob Berg is a sought-after speaker at company leadership and sales conferences,

sharing the platform with everyone from today's business leaders and broadcast personalities

to even a former U.S. president.

Bob is the author of a number of books on sales, marketing, and

influence, with total book sales of well over a million copies. His book, The Go-Giver, co-authored

with John David Mann, itself has sold over 950,000 copies, and it has been translated into 28 languages.

His and John's newest parable in the Go-Giver series is the Go-Giver influencer.

Bob is an advocate, supporter, and defender of the free enterprise system,

believing that the amount of money one makes is directly

proportional to how many people they serve. He is also an unapologetic animal fanatic and is a

past member of the board of directors of furry friends adoption clinic and ranch in his hometown

of Jupiter, Florida. With so many businesses struggling with state-imposed

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