Beyond the Label with Braden Jensen | Episode 266
Real Business Owners
Trevor Cowley
5 • 704 Ratings
🗓️ 2 July 2024
⏱️ 58 minutes
🧾️ Download transcript
Summary
On this episode of "Real Business Owners," Trevor Cowley dives deep into the world of agriculture with Braden Jensen, a passionate farmer who advocates for sustainable farming practices. In this revealing episode, Braden shares his journey through the complexities of the meat industry, shedding light on the challenges and triumphs of ethical farming. As the founder of Jensen Cattle Company, Braden discusses the crucial link between farming practices, food quality, and consumer health. He delves into the problems he has faced with governmental regulations, highlighting the hurdles small-scale farmers face in maintaining transparency and sustainability against industry giants.
Want to hear more from Braden?
Follow him on Instagram: lazyjmeats
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Transcript
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| 0:00.0 | Just because you choose to stay ignorant doesn't mean that you can avoid the result. |
| 0:04.3 | Oh, yeah. |
| 0:05.1 | Because it will have an outcome. |
| 0:06.6 | The question is, are you designing the outcome that you want? |
| 0:10.0 | Yeah. |
| 0:10.3 | Or are you just becoming the product of an outcome that was already designed for you? |
| 0:14.5 | Real business. |
| 0:16.3 | Whatever your situation is currently is not your forever situation. |
| 0:20.3 | That's really what real |
| 0:21.2 | business owners is, man. We don't care where you come from. Where are you going? Our goal and our |
| 0:26.5 | job is to reduce the mistakes that you have to make or the money that you have to lose. You want |
| 0:31.6 | to be an entrepreneur. You want to be successful. Don't give up. You learn, adjust, and continue to |
| 0:36.8 | move forward. |
| 0:40.6 | Welcome back to Real Business Owners with myself, Trevor Cowley. |
| 0:45.3 | Today will be a little bit different of an episode than normal. |
| 0:47.8 | I found an individual on Instagram. |
| 0:50.9 | I came across, you know, his stuff. |
| 0:57.0 | And, you know, it intrigued me because I think that the values line up he looks like a man of character and integrity um i've always you know my my family was from richfield utah |
| 1:03.1 | yes um which are you know big farming industry over there and so we've got uh brayden jensen on the |
| 1:09.7 | podcast with lazy j meets and Meets. And his Instagram has |
| 1:12.9 | been blowing up a little bit more as of recent. He's doing an amazing job. Bringing awareness, |
| 1:19.6 | I guess, is probably the right word. Yes. To the agriculture food industry. You're in the beef |
... |
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