Beyond the Keynote: How Coaching Can Build Your Speaking Business with Jeremy Rochford [Coaches Corner]

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8 • 575 Ratings

🗓️ 13 June 2023

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

You can’t solve all your audience’s problems with one short keynote — often, you barely scratch the surface. So how do you offer your audience the next steps toward solutions? That’s what our very own coaches Maryalice Goldsmith and Jeremy Rochford cover on Episode 450 of The Speaker Lab podcast. Building your talk out into a coaching program is an incredible way to add streams of income and diversify your speaking business. Our TSL coaches have helped thousands of speakers succeed in this venture without burning out or losing sight of their core message, and today they’re helping you do the same. On the show, Maryalice and Jeremy go through the process of adding a coaching branch to your business with copious examples to help you get started designing your very first coaching program.

Your signature keynote probably leaves your audience inspired with solutions, but unsure how to implement them beyond the first few action items. A coaching program expands on the substance of your talk in a structured setting geared toward knowledge retention. Since most coaching programs are eight to twelve weeks long, you have ample room to amplify all your most important points and dig deeper with explanations that will have more staying power than an exhilarating but all-too-brief talk. And as our students in The Speaker Lab programs already know, there are many different formats and variations of content you can utilize to help pass along all that valuable knowledge.

Once you’re really clear on the problem you solve and the audience you serve, it’s probably time to start building out other branches of your speaking business. Designing a coaching program is an incredible way to grow your fanbase and your income. As you’ll hear from Maryalice and Jeremy in this episode, you can scale a well-designed coaching program and take on even more clients by hiring certified coaches to follow your system.

You’ll also learn all about:

The pros and cons of pre-recorded coursework vs. one-on-one coaching.
How to stop coaching from crowding out your speaking.
How to price your coaching program.
When to hire more coaches to lead your program.
Whether coaching certifications matter.
Why your unique voice is so needed in the world of coaching.
…and so much more!

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Transcript

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0:00.0	Hey, Fran, Graham Baldwin here.
0:01.4	Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?
0:10.2	Well, that tool exists.
0:11.4	And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.
0:19.6	Even better, we're going to teach you exactly how
0:22.1	to create that tool for your speaking business in under an hour. For a limited time, we're going to
0:26.9	be offering a free live training on how to build and use this marketing asset to start booking
0:31.9	paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.
0:38.5	That's what you got to do is go to the speakelab.com slash marketing and we'll see you there.
0:45.1	Hey, what's our friends? Grant Molden here. Delighted to have you here listening to the
0:52.0	speaker lab podcast for another episode of our
0:54.3	Coaches Corner series. Now, there are a lot of fun perks in our speaker lab programs, but our
0:59.2	amazing coaches who guide our students through the ups and downs of building a speaking business
1:03.8	are the heart of our mission. Every single day, our coaches dedicate their wealth of experience
1:09.3	to helping our students gain the clarity
1:11.1	and the confidence that they need to make an impact as a professional speaker.
1:15.3	Today, our director of student success, Mary Alice Goldsmith, is going to be taken over the show
1:19.0	alongside one of our other incredible coaches.
1:21.6	And together, they're going to guide you through time-tested strategies and tough topics
1:25.1	with the practical advice and wisdom that only comes through decades
1:28.7	of experience. So whatever stage of your speaking journey that you're in, I know that you're
1:33.4	going to benefit from this conversation. So without further ado, I'm going to pass the mic to them.
	...

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