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Christopher Kimball’s Milk Street Radio

Beyond Cronuts: How Foods Go Viral

Christopher Kimball’s Milk Street Radio

Milk Street Radio

Food, Arts

4.42.8K Ratings

🗓️ 7 November 2025

⏱️ 57 minutes

🧾️ Download transcript

Summary

In the beginning, there was the Cronut, the pastry hybrid that ushered in the era of "viral" foods. Its mass appeal wasn't all that surprising, but what about the rise of tinned fish? Reporter Adwoa Gyimah-Brempong shares the unlikely story of this humble pantry staple. Plus, chef Joshua McFadden changes the way we cook and eat pasta, and our friends from A Way With words teach us a language lesson about pumpkins.

Get Joshua McFadden’s recipe for Creamy Bean Pasta Fagiole here.

Listen to Milk Street Radio on: Apple Podcasts | Spotify

Transcript

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0:00.0

Did you ever wonder what it's like to live alone, hidden in the woods not speaking to a single soul for 30 years?

0:13.0

Or wander to the desert, uncover a hidden well, and die to the bottom of the deepest waterhole for 2,000 miles.

0:22.5

The Snap Judgment podcast takes you there with amazing stories told by the people who live them,

0:27.9

with an original soundscape that drops you directly into their shoes.

0:32.7

Snap Judgment, listen and subscribe wherever you get your podcast.

0:50.0

This is Mils Reader Radio from PRX. I'm your host, Christopher Kimball.

0:53.8

Today, it's Tin Fish.

0:56.5

I eat sardines every single day, let me tell you why.

1:00.1

Over the last few years, tin fish has become a viral sensation.

1:03.9

We talked to a few of the masterminds behind its popularity.

1:06.8

For me, it feels like a little bit of a personal triumph.

1:11.9

Every single time I get a message that says, you know, I tried sardines, I took that leap of faith.

1:15.7

We find out what it means for food to reach cult status.

1:21.2

People who say, I'm a beginner to tin fish, or I'm looking for something, you know, more advanced.

1:25.1

Like nobody ever says, I'm looking for an advanced can of soup.

1:31.6

Later in the show, reporter Adjua, Jim of Brempong, shares the surprising true story of Ting Fish.

1:38.1

But first we're joined by author and chef, Joshua McFadden, for his new book, Six Seasons of Pasta.

1:41.5

Joshua, welcome back to Milk Street.

1:43.3

Thanks so much for having me again.

1:45.9

Let's start with the basics here.

1:56.7

So most people think, oh, there are a dozen pasta dishes, you know, I should know, like make a lasagna or Alfredo or ketchup pepe.

1:59.1

But you don't think that way.

...

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