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Forbes Daily Briefing

Beyoncé Launches Whiskey Brand SirDavis—As She Nears Billionaire Status

Forbes Daily Briefing

Forbes

News, Tech News, Business

4.418 Ratings

🗓️ 23 August 2024

⏱️ 5 minutes

🧾️ Download transcript

Summary

The superstar is continuing her foray into the country music world with the launch of a whiskey brand under the LVMH empire, entering the same industry that made her husband a billionaire and could push her closer to the same title depending on how it performs.

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Transcript

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0:00.0

Here is your Forbes Daily Briefing for Friday, August 23rd.

0:05.0

Today on Forbes, Beyonce launches whiskey brand Sir Davis

0:10.0

as she nears billionaire status.

0:18.7

Musician Beyonce Knowles is continuing her foray into the country music world with the launch of a whiskey brand called Sir Davis under the LVMH Empire,

0:23.0

entering the same industry that made her husband,

0:26.0

Jay-Z, a billionaire,

0:28.0

and could push the superstar musician

0:30.0

closer to the same title, depending on how it performs.

0:33.3

Beyonce took to Instagram earlier this week

0:36.5

to announce the launch of the brand,

0:38.3

holding a glass of dark liquid

0:40.2

and captioning the photo, quote,

0:42.0

Davis in my bones.

0:44.0

The first images released of the beverage show a custom leather case with a ribbed glass bottle inside

0:50.0

featuring a logo with a famous horse Renee,

0:52.8

who was first featured on the cover of Beyonce's Renaissance album.

0:56.2

A trademark application filing for the brand,

0:59.4

which includes the tagline,

1:01.0

quote, the future of whiskey is here was filed in June by

1:04.2

Moette Hennessy a subsidiary of mega luxury goods brand LVMH.

1:08.6

Beyon had an estimated net worth of $760 million in May,

1:14.2

built on her music career and other ventures

...

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