Better Snack. Better You. - A Snack Your Family Will Love
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 25 April 2022
⏱️ 35 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Mercury.
Challenges, road bumps, and opportunities are just part of owning a business, but if you have a desire and vision, you'll make it through, says Michele Revivo, founder of Spudniks and Better Snack Better You.
"You don't need to sweat the small stuff because if things don't happen, ultimately it's for the best," she says. "Just look at opportunities, take whatever opportunity, give it your 100 percent all, give it your 100 percent effort with anything you do. But if it doesn't work out. Be happy with it and know that it's for the best and move on."
The COVID pandemic sparked one such opportunity. Michele wanted to create a snack that was high in Vitamin D, which is known for boosting the immune system. She trademarked Better Snack Better You as the vehicle for this high-nutrient brand.
Likewise, Michele has a similar passion for Spudniks - her snack brand before beginning Better Snack Better You. The idea was to create a snack that could create memories for a family.
"It's building memories while you're enjoying Sputnik's - it's building memories with your family and friends while enjoying your snacks," Michele says. "Everybody loves to snack. We wanted to build a family brand that resonates with everyone."
Likewise, her words of wisdom for fellow entrepreneurs are also family-based.
"Life is all about balance," she says. "Don't be focused on one thing so much."
In Part 2, Michele talks about:
* Her advice for fellow entrepreneurs when facing challenges and opportunities.
* How the COVID pandemic sparked the idea to great a snack that had nutrients to help the body's immune system.
* A rundown of the ingredients and nutrients in the Better Snack Better You products.
* The reaction her kids have to the new snacks.
* Her work with the Comfort Bears charity.
* Why building memories is an essential goal with Spudniks.
* The importance of work-life balance.
Join Ramon Vela and Michele Revivo as they break down the inside story on The Story of a Brand.
For more on Better Snack. Better You., visit: https://www.bettersnackbetteryou.com/
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Transcript
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| 0:00.0 | I think the biggest advice, I mean, you know, no school would teach, I don't think any school, you know, teaches this exact, you know, thing of entrepreneurship. |
| 0:10.0 | But, you know, I believe that things that happen in life to you, you know, happens for a reason. |
| 0:17.9 | And you kind of have to look at every opportunity and be grateful for the |
| 0:22.3 | opportunity. And the challenges happen. You know, there's ups and downs and anything with any business. |
| 0:27.6 | But if you have, you know, if you have a desire and you have a vision, you know, obviously go for |
| 0:32.3 | it. And if things come in the way, you know, you don't get the business deal you want. |
| 0:36.4 | You don't, you know, you're still waiting on a phone call or, you know, from a retailer. Things don't happen. |
| 0:42.3 | It's for the best. And you have to look at it. And my husband is actually much better at this than I am. |
| 0:48.7 | So, you know, he looks at opportunities that we have, even today. And I'm talking big opportunities. |
| 0:55.0 | And I'm like just waiting and waiting. |
| 0:57.0 | And if they don't happen, he's like, great. |
| 1:00.0 | Thank like, thank God it didn't happen. |
| 1:03.0 | You know, and he has, we have the hindsight and I to look back and say, |
| 1:08.0 | oh my gosh, it didn't happen because of this. |
| 1:11.6 | You know, there was always a reason why it didn't happen. |
| 1:14.8 | And so never really, like, it's a life lesson also. |
| 1:18.5 | You don't need to get upset. |
| 1:19.5 | You don't need to sweat the small stuff. |
| 1:21.0 | Because if things don't happen, you know ultimately is for the best. |
| 1:30.7 | Recorded at Send Lane Studios. |
| 1:33.3 | This is not your average entrepreneur or e-commerce podcast. |
| 1:37.3 | And he's not your average host. |
... |
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