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Beth Shaw, founder of YogaFit and author of Healing Trauma With Yoga & Mind-Body Techniques, talks with J about the role she played in bringing yoga into the mainstream. They discuss the genesis of YogaFit and starting a multi-million dollar business out of her trunk, developing a style of practice that was appealing to gym culture, getting flak from the yoga world, spiritual interventions and inclusive language, credentialing and yoga therapy, social media, and having the courage of your convictions to offer something transformational.