All right, guys, we didn't intend this for this to be live, but we're going to go live.

It's Friday, 2 p.m. Neil is recovering from a fever, 102 degrees, I think. So, but you know what? We're not going to disappoint you guys, even though we're going into Christmas. Doesn't matter. The show must go on. Neil, I'll give you the option here because, you know, I took the liberty of putting some ideas in here. So what looks interesting to you get started on here?

Best work investment of the year.

Best work investment. I took the liberty of putting some ideas in here. So what looks interesting to you get started on here?

Best work investment of the year.

Best work investment of the year for me is peer groups.

And what I mean by this is we've talked about groups such as YPO or EO.

And I've talked about groups, groups I'm in, like we call it the Tulumanati, where we have some of the mutual friends in that group, but we've been meeting since 2018. What I mean specifically by this is I mean being very intentional about the peer groups that you're in. And so I've actually been cutting the peer groups I've been involved with this year. So earlier this year, I was in like a YPO SaaS group. Okay, I cut that. I was in a, let's just say I was in

person forum. I cut that as well. And the reason I cut those from my life, I would say you're almost like, we have like our own little peer group, my doing this podcast in person with Noah, right? But I've gotten a lot more intentional, just trying to figure out, okay, what are we trying to get out of this? Okay, so for example, with you and me, sure, we get to record this podcast.

It's fun.

We have Noah there as well what are we trying to get out of this? Okay? So, for example, with you and me, sure, we get to record this podcast. It's fun.

We have Noah there as well, but we get to eat after and we get to catch up on life. And that's

something we get to do every week. And this is a forcing function for us. This podcast, I think, in my mind,

also keeps us sharp when it comes to new marketing stuff. So we're not going to fall behind because you and I have become a lot more operational within our businesses in different ways. Why do I keep the Tulumani group with Siyadh, Yaneve, these other people? Because we've been doing it since 2018. And all we care about is eating good food, doing sports activities, and helping each other with our businesses. We don't care to party.

I don't think anybody in the group really drinks as well.

And so I'm good with that. Now, other groups, the reason why I left. I'm just laughing because I know some of your other groups really love drinking. Yeah. So some other groups, and I have no issue with this. It's just not for me, right? But some issues, some of these other groups,

I would say they, you know, maybe their mission is more so to party. Or I would say some of these

other groups, they, they, I could tell people weren't as bought in and it was like pulling

teeth for me to plan out an agenda for a retreat and get people rallied around it. So if I have to pull people, it feels like pulling teeth or if it feels like maybe I'm not aligned with the values, maybe I don't want to, you know, I've been through, you and I have kind of been through little phases of partying and maybe our 20s. That's okay. You know, that's when it makes sense to cut. So I would just say that a lot more intentional, a lot more deeper with the groups that I have right now.

And I think a younger me would have said,

hey, peer groups are amazing,

but joining more so for quantity of groups versus quality

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