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Business Wars Daily

Best of: Sherwin Williams Fires Tik-Tok Sensation, Painting a Cautionary Tale

Business Wars Daily

Wondery

News, Daily News, Business News, Business

4.6716 Ratings

🗓️ 23 December 2020

⏱️ 7 minutes

🧾️ Download transcript

Summary

Today is Wednesday, December 23, and we’re looking at Sherwin Williams vs. Behr.


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Transcript

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0:00.0

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0:04.8

Join Wonderly Plus in the Wondery app or on Apple Podcasts.

0:08.5

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Macmillan's free online forum provides a safe space to get support from both experts and others who've been

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there. Members support each other anonymously, sharing what's helped them on a range of subjects,

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from dealing with side effects such as hair loss and fatigue, to money worries and managing work,

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or talking with children about a diagnosis. There are different forums on cancer types or experiences,

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opportunities to ask an expert, and blog posts.

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Find support 24-7 from people who get what it's like to have cancer.

0:46.7

To join, search McMillan online community.

0:49.3

One, three. Wondery.

1:08.2

From Wondery, I'm David Brown, and this is Business Wars Daily on this Wednesday, December 23rd.

1:12.3

This week, we're bringing you some of our favorite episodes from the past year.

1:16.8

If you miss this hidden gem of a story about Sherwin Williams and a brand new TikTok star,

1:22.2

listen up. It's a great lesson for any business leader or marketer and a whole lot of schadenfreude of fun. Well, Sherwin Williams, America's biggest paint company, just got its comeuppance from a tiny

1:29.4

Florida rival and a TikTok-loving college kid. An embarrassing faux pa by Sherwin Williams is the very

1:35.8

example of a culture clash between behind the Times corporate America and Gen Z creativity.

1:41.9

Now, perhaps like millions of us stuck at home, you've been on a painting binge.

1:46.7

Come on, admit it. Maybe you've even seen Tony Piloseno's TikTok channel, Tonster Paints.

1:53.4

Until recently, the Ohio University business student worked at an Athens, Ohio Sherwin-Williams store,

1:59.0

a job he loved. In fact, he's so excited about paint

...

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