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In uncertain times, food can offer both comfort and an escape.

And today's fast food consumers are looking for both.

They're clamoring for old menu favorites that have been retired looking for that hit of

nostalgia.

But brand marketers know they have to serve up something exciting and buzzzy, too, than

even better, break new ground.

Taco Bell's waffle taco may be the perfect example offering an unexpected twist and helping

the brand break into the breakfast market.

Now more than ever, the goal is to make something that will go viral.

Because when it does, with say Doritos flavored taco, sales can skyrocket.

Test kitchens are hard at work finding that next sensation.

And while fast food is a nearly $300 billion market, America is also growing more health

conscious, giving fast casual, ethically-minded chains like Chipotle a boost.

But can healthy eats truly compete with the instant gratification of an ice-cold frosty

or an Instagrammable mountain of fries and juicy shack burger?

Here to talk about trends in the fast food industry and more, Heather Hadden, a reporter

for the Wall Street Journal and comedian and writer Josh Gondelman, will be looking

back at some of our fast food stories from our sister program, Business Wars Daily, and

look ahead to our next season Taco Bell vs Chipotle.

Click around for the Best of Business Wars Daily.

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