The holiday shopping season is when company's bottom lines are put to the test.

We've covered it all from the package delivery face-offs, department store battles that anything but sweet Candy Wars,

and of course who could forget the fight for at-home movie viewers between Hallmark and lifetime,

but the industry with perhaps the highest stakes this time of year,

it's got to be toys.

We've chronicled the rivalry between top toy makers and the tech companies trying to muscle in on that turf as well as the battles

between the toy stores themselves but today we'll determine which of our

favorite throwback toys stands out among the rest. Lights, lights, lights,

rise.

Turn on the magic of colored lights.

Soccer buffer!

My name is Teddy Ruxman.

I am Big-Naker! My name is Teddy Rexman.

I am Big Niger!

Who's the big guy with the muscles?

He's he man the most powerful man in the universe.

Believe it or not, a lot of the toys we consider old school are very much alive and well, and selling like hot cakes.

Which ones stand out as the goat, the greatest of all toys that is?

Here to help us find out is comedian Josh Gondelman

and New York Times reporter Jordan Holman.

Stick around for this special holiday episode of Business Wars.

Life makes sense if you know where you come from. I've had my birth identity stolen from me.

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