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The Unmistakable Creative Podcast

Best of 2024: Seth Godin | Why Your Strategy is Failing & How to Fix It

The Unmistakable Creative Podcast

Srinivas Rao

Society & Culture

4.81K Ratings

🗓️ 11 December 2024

⏱️ 54 minutes

🧾️ Download transcript

Summary

Join marketing guru Seth Godin as he tackles the critical issues in failing strategies and how to turn them around. In this insightful episode, Seth explores common pitfalls in strategy development and execution, offering his expert advice on refining your approach to align with market demands and consumer behavior. Discover practical tips and transformative insights that can help you rethink your strategy to achieve success.

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Transcript

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0:00.0

As you probably notice, this month, we're bringing you our Life of Purpose series and revisiting

0:04.6

some of our most transformative episodes. Tune in to explore expert insights and practical

0:09.4

strategies on help, performance, and community well-being, all aimed at helping you achieve

0:14.4

personal and professional fulfillment. If you sign up for the newsletter, you'll not only get

0:18.5

recaps of the key ideas in each interview, but at the end of the series, you'll receive our free Life of Purpose ebook.

0:24.7

What you have to do is go to UnmistakableCreative.com slash LifePurpose. Again, that's UnmistakableCreative.com slash life purpose.

0:34.6

You know, the secret to a successful ad is not necessarily a crisp, clear and glossy voice.

0:42.8

Sort of like that one.

0:44.7

That interrupts your podcast.

0:47.6

Instead, you can advertise your business on TikTok, starting with nothing but your phone.

0:52.9

Learn how you can drive sales, find new customers and achieve your

0:57.3

business goals. Spark your success story. TikTok means business. I'd rather have the internet than flying cars.

1:12.5

I mean, the internet may lead to the destruction of the universe, but the fact that I can connect

1:17.7

with you, the fact that I can connect with somebody across the planet, the fact that I can look

1:22.6

up Perry Mason and watch a key closing argument, way better than a flying car.

1:26.7

But leaving that aside,

1:28.0

the internet is called the internet, two words that most mean the same thing. Almost everything

1:33.2

that has succeeded on the internet is about connection. Connecting people to stuff, connecting

1:37.7

people to ideas, and connecting people to each other. And what AI can develop into, it can become a trusted, secure repository for what everybody is doing, thinking, yearning for wanting, and then, with mutual permission, connect people to other people in ways that create enormous amounts of value.

1:59.4

I'll just give you a super simple, trivial example.

2:02.1

People are going to be wearing earbuds all the time soon,

2:04.4

and the computer already knows everything we're typing in.

...

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