We so far have thought of choice as something universally

understood in the same way because it's innate, it's inborn.

But what if we were to think of choice as a social construct?

And that was really the beginning of my work on choice,

but I'm also at that moment making a choice and that choice was the choice to study choice and I did make that choice in a very conscious way.

I was very consciously saying, look I want a study choice

because this is something I care a lot about because of my own personal

experiences, but it's also something where I somehow implicitly understood that this was a topic that was so

rich, that was so multifaceted because so many different disciplines and so many people from different walks of life cared about it.

That I, that the, no matter how long I studied it, it would never be done.

It would keep giving.

I'm Sreeny Rao.

I'm Sreeney Rao and this is the unmistakable creative podcast where you get a window into the stories and

insights of the most innovative and creative minds who started movements, built thriving businesses,

written best-selling books and created insanely interesting art. For more check out our 500 episode

archive at unmistakable creative.com.

Sheena, welcome to the unmistakable creative.

Thanks for taking the time to join us.

Thank you for having me.

Yeah, you have a new book out called Think Bigger and as I was telling you before we hit record here, I had actually literally just finished reading your previous book, The Art of Choosing, was about to reach out to you when your publicist did.

So that was very serendipitous. But before we get into the book and your work I wanted to start asking

what is one of the most important things that you learned from one or both of your parents

...