We like to be around winners. We like to be around winners. We like to work with

winners. We like to be friends with winners. We like winners and that is because we

know unconsciously that that could activate our feedback loop to win. So what I mean by that is

University of British Columbia did a research study on athletes and they studied

athletes around the world they also studied congenitally blind athletes athletes who've been blind and they studied

congenitally blind athletes, athletes who've been blind since birth.

And they found that across races, genders, athletes make the exact same

body language when they win or lose a race.

So pride body language very specifically is when people take up as much space as possible.

They tilt their head up towards the sky. They open their arms wide if you want to do it with me. I'm doing it now

You can get a little start your feedback loop They will jump up into the air or firmly plant their feet

It's as if they're saying I feel good in the world and

so I want to take up more space in it.

Whereas defeated athletes, this is the body language of defeat and shame or losing body

language, is when they take up as little space as possible.

They roll their shoulders in, they tilt their chin towards their chest, they usually will grip

their hands in a fist or a clenched fashion, they even will stand or sit in a fetal position.

And this is the universal gesture of shame.

So what happens is, when we first see someone in that first few seconds,

we're very quickly trying to decide,

who do you look more like, a winner or a loser?

And all we're looking at, and there is differences

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