Best of 2017: Foundations of Persuasion with Bushra Azhar

The Unmistakable Creative Podcast

Srinivas Rao

Society & Culture

4.8 • 1K Ratings

🗓️ 18 December 2017

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

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Summary

Do you want to know how to effectively use the science of persuasion? Bushra Azhar knows how to utilize persuasion in both business and personal life to help find your way in this world! As someone who went from making $10 a month to $100,000, Bushra is a master at the science of persuasion. She helps dismantle the stigma around persuasion, explains why you shouldn’t mistrust curiosity, and more in this episode!

Bushra Azhar has been featured in Forbes, Fast company, Inc. and many other places, She’s worked with companies like Pepsi, Unilever and E&Y as well, and she’s mastered the art and science of persuasion.

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Transcript

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0:00.0	I think I think going against the norms I think we all have it we all have that as a human being I think we want to we want to stand out
0:10.3	We want to be different we want people people to notice us. So I can't make my work I talk about it. I call it the prestige switch. You know all of us, the one thing that feeds all human beings is the need to stand out, the needs to be different.
0:24.6	So I think we all have that.
0:26.0	Now some people have to use it out of necessity like I did.
0:30.4	You know, I watch to, and if I cannot stand out on my on the basis of my you know of my looks or
0:37.4	Anything else then I will find another way to stand out so we all have that need the inherent need to stand out. So we all have that need, the inherent need to stand out, but I think it is enabled by circumstances.
0:47.5	So what I would tell people out there who are, you know, who feel like that they have the need, don't wait for something to enable it.
0:56.5	You can enable it on your own.
0:58.0	It doesn't have to be circumstantial.
0:59.6	You don't have to wait for someone to reject you so that you you would rebound right you don't have to
1:05.2	wait for that rejection everyone has that inherent needs to be different to
1:10.0	break the role to stand out you just need to find it and activate it on your own.
1:17.0	I'm Srenny Rao and this is the Unmistakable creative podcast where you get a window into the stories and insights of the most innovative and creative minds who started movements, built thriving businesses, written best selling books and created insanely interesting art.
1:33.0	For more, check out our 500 episode archive at unmistakable Creative.com. Attention to all passengers. You can now book your train tickets on Uber and get 10% back in Uber credits to spend on your next train journey.
1:55.6	So no excuses not to visit your in-laws this Christmas.
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2:05.0	In the episode today you'll hear our guest mention a worksheet with the 8 persuasion switches that she talks about and you can
2:13.6	download the worksheet at unmistakable creative.com slash persuasion. This episode of
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