One of the very big themes in the book is you have to keep going.

You can never, ever quit.

The question was asked and we decided to write a big thing on it.

Why do entrepreneurs fail?

What's the number one reason?

And essentially it's because they give up.

They quit.

They don't have that stick-to-itiveness.

And if you look at successful people, unless they

were very lucky and born into it, the people that don't quit that never, ever give up, those are

the ones that ultimately become successful. Now, Robert, you need great ideas and you need all of the

other obvious things. But you can never quit, you can never, ever give up.

So what we got together was let's make it really simple.

And so the might as touch is basically your five fingers here.

And the thumb is what Mr. Trump is talking about.

This is strength of character.

I mean, you and I both have had our trials and tribulations.

Everybody has.

Everybody has.

No matter how great an entrepreneur, no matter how successful,

everybody has gone through.

I can name the top 10 deal makers,

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