BEST and worst 😅 marketing activations of 2022 with NH’s Brand Exec Mel
The Rise & Conquer Podcast
Georgie Stevenson
4.8 • 569 Ratings
🗓️ 24 October 2022
⏱️ 75 minutes
🧾️ Download transcript
Summary
Our favourite Marketing Guru Mel (NH’s Brand Exec) is back and boy do we have an amazing ep for you. Mel and G take us on a year in review of NH’s Marketing Strategies. They discuss the ins and outs of every campaign and even share the results with us all. If you’re looking to start your own business, work in the marketing industry or just love business then this ep is for you!!
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Transcript
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| 0:00.0 | The Rising Konger podcast acknowledges the traditional custodians of the land which this episode is being recorded. |
| 0:07.2 | The Yugambe region. |
| 0:08.8 | We further acknowledge country throughout Australia and their connections to land, sea and community. |
| 0:14.5 | We pay our respect to their elders past and present and extend that respect to all Aboriginal and tourist |
| 0:21.4 | rait Islander peoples today. |
| 0:32.0 | Hello and welcome back to the Rise and Conquer podcast. |
| 0:36.1 | This is the podcast for ordinary people who want to do extraordinary things. |
| 0:49.9 | Do you know what I mean? |
| 0:50.8 | That's the fastest way to come second. |
| 0:55.2 | We want to be first. We're not interested in that. |
| 0:56.4 | No, we want to be first. |
| 0:57.7 | We want to constantly be at the top of the game. |
| 1:00.3 | Yeah. |
| 1:04.6 | Hello and welcome back to the Rise and Conquer podcast. |
| 1:10.0 | It is your host, Georgie Stevenson, |
| 1:12.3 | lawyer turned entrepreneur, business owner, new mum, all the things. Guys, have we got a treat for you |
| 1:20.2 | today? We, this is for my biz and my career galleys. So we are joined by Mel, NH's brand exec, and we are giving you an |
| 1:32.1 | inside scoop on all things marketing. So me and Mel thought it would be fun if we literally |
| 1:39.0 | sit down and go through every like marketing activation we've done for NH this year and tell you if it was |
| 1:47.3 | amazing, if it killed it or if it flopped because some of them did. So 2022 was such a different |
| 1:56.8 | year marketing wise for us. We like you guys know the landscape in e-commerce has changed and we really |
| 2:05.1 | felt that at the start of the year with such a shift since COVID and we really realized that we had |
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