Bernat Añaños: Foods For Tomorrow
Species Unite
elizabeth novogratz
5.0 • 911 Ratings
🗓️ 4 February 2021
⏱️ 37 minutes
🧾️ Download transcript
Summary
"…people were treating us like two crazy guys from Spain that were trying to change something in a country that loves meat... And now we see in these supermarkets, our product there… it's crazy.
I get very emotional when I think about that day that with Marc. We were working in a library for free because we did not have money to pay for an office. We just had this idea. We had these first prototypes for a product… let's try to sell it in few shops and let's see the feedback. And now we are in more than 3000 points of sale, more than 10 countries. And, what's coming is big. It's huge." – Bernat Añaños
Bernat Añaños is the co-founder of the Spanish plant-based startup, Heura by Foods for Tomorrow.
Bernat and Marc Coloma founded Heura in 2017 with the goal of disrupting the unsustainable food system by bringing a solution that will accelerate the shift to a world where the animals are out of the meat production equation. Since they launched, Heura has become the fastest growing European startup in the plant-based industry, with 450% growth this year despite the pandemic.
4 years ago, Bernat and Marc could not get their products into supermarkets. That's because people were unwilling to believe that meat loving Spain would ever embrace plant-based products. But, like in every other country where it was assumed that the public would be resistant to plant-based foods, especially in chain restaurants and grocery stores, the assumptions were wrong. Heura's products are now sold at over 3000 locations (grocery stores, restaurants, and online) and they've expanded into ten other countries with many more coming.
"I'm seeing a huge change. And the good thing is that it's not just in Barcelona and Madrid. It's also happening in villages and small cities. …my grandma, for example, she does not even eat meat anymore and she is using Facebook to introduce Heura to her 80 year old friends… and the response of these 80 year old friends of my grandma, it's crazy… I think we are on the right path… We were and we still are a meat lover's country, but maybe… it's a plant-based meat lover's country in very few years. " - Bernat Añaños
Transcript
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| 0:00.0 | People were treating up like two crazy guys from Spain that tried to change something in a country that loves me and they are wrong and now we see in this supermarket our there, because people were asking, because at the end something very special happened. |
| 0:17.0 | It's that people ask for the product in the places, so these places were pushed to put the product, it's crazy. |
| 0:23.9 | I get very emotional when I think about that data with Marguer |
| 0:27.9 | working in a library for free because we did not have money to pay for an office, we just had this idea and now we are in more |
| 0:35.6 | than 3,000 points of sales, more than 10 countries, and what's coming is big, it's huge. Hi, I'm Elizabeth Novigrats. This is Species Unite. We have a favor to ask if you like |
| 0:56.3 | today's episode and you have a spare minute could you please rate and review |
| 1:01.1 | Species Unite on Apple Podcast or wherever you listen to podcasts. |
| 1:06.7 | It really helps people to find the show. This conversation is with Bernard Ananas. He is co-founder of Plant-based Meat Company, |
| 1:18.0 | Herer foods. Four years ago, Bernard and his co-founder, Mark Cologne Cologne could not get their products into supermarkets. |
| 1:25.5 | That is because they were selling them in meat-centric Spain. |
| 1:29.4 | Today Hero's products are offered at over 3,000 locations. |
| 1:33.5 | They're Spain's fastest growing plant-based meat company |
| 1:36.6 | and have already expanded into 10 other countries |
| 1:39.9 | with the goal to disrupt the unsustainable food system. Hi Verna, Verna, thank you so much for being on today. It is awesome to have you here. |
| 2:02.0 | No, thank you for giving us a voice. |
| 2:04.6 | I want to talk about like where you guys have come from 2017 until now because it's been a massive |
| 2:11.0 | growth with Hero Foods. But before we get there, I really want to know a little |
| 2:16.3 | bit about you. How did this all start activism, veganism? |
| 2:19.7 | That's a big question because I can not answer just by Mattel. I also have to to put Mark's story, which is the other co-founder, because it's very necessary to explain the whole story. |
| 2:30.0 | First I'll start with Mark. He started being vegan at the thing when he was 17 and he was very like an activist since he was like 15 he was always like making all these like demonstrations on high school and everything trying to move forward |
| 2:45.0 | social changes and at some point he became vegan and he saw all these inequality |
| 2:50.9 | and the system was broken and he started to be like |
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