Welcome to Seeking Alpha's Wall Street Breakfast, where we cover the top news for investors every morning.

Good morning. Today is Thursday, February 27th. I'm Julie Morgan. Ben and Jerry could get back into the ice cream business.

The price of a beer may not go up this year, but next year is a different story.

And if your suggested feed on Instagram seemed totally off yesterday, Meta is apologizing.

The founders of Ben and Jerry's ice cream are reportedly in talks to buy the iconic company back from Unilever.

Ben Cohen and Jerry Greenfield, who started

their ice cream business in 1978 in Burlington, Vermont, sold the business in 2000 for

$326 million. The company has since gone on to become the number one selling ice cream in the U.S.

with annual sales reaching a billion dollars.

Last year, in an effort to slim down its business and focus on its core businesses,

Unilever was in discussions to either sell its ice cream business, which includes Ben and Jerry's,

briars and Magnum, to a private equity firm, or spin off the businesses into an IPO to be listed

on the Amsterdam Stock Exchange. This was part of a broader concession to the Netherlands government

to retain some of Unilever's operations in the country. In return for tax incentives, Unilever

vowed to list any businesses that were spun off in the future

with the Dutch Exchange. After the private equity deal fell through, Unilever continued to move ahead

with the separation of the ice cream business. With Unilever opening up the possibility of a sale,

Cohen and Greenfield could regain ownership of their namesake company,

albeit at a significant premium from its sale in 2000.

According to Bloomberg, Cohen and Greenfield may look to partner with socially minded investors

with deep pockets to finance a multi-billion dollar acquisition.

In an emailed statement to Bloomberg, Unilever insists the

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