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The Journal.

Ben & Jerry's Co-Founder Wants to Be Set Free

The Journal.

The Wall Street Journal

Daily News, Business News, News

4.25.3K Ratings

🗓️ 6 October 2025

⏱️ 21 minutes

🧾️ Download transcript

Summary

Last month, Ben & Jerry’s co-founder Jerry Greenfield quit the brand after 47 years, accusing parent company Unilever of not allowing the company to speak out on social issues. Host Jessica Mendoza talks to Ben Cohen, the co-founder who stayed, about why he’s not leaving, what he wants next for the company, and why political messaging is important for his ice cream brand.  Further Listening:  - Why Ben & Jerry’s Is Suing its Parent Company Over Israel - Kraft Heinz’s Big Breakup Sign up for WSJ’s free What’s News newsletter.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

I'm really excited to talk to you today. I actually have, I came prepared. I bought

0:11.6

a new. Oh, nice. Ice cream for breakfast. I love it. I mean, I know, right? I was like,

0:16.3

this is the earliest I've ever had any ice cream. 9.35 in the morning.

0:23.2

Last week, I spoke with Ben Cohen.

0:26.6

He's the co-founder of a pretty popular ice cream brand.

0:30.3

I'm Ben, the co-founder of Ben and Jerry's, the ice cream guy.

0:36.9

Ben and Jerry's is known for its whimsical ice cream flavors, like fish food, chunky monkey,

0:42.8

or the one I had for breakfast, half-baked.

0:46.3

Yeah, what I've got here is the half-baked, which is kind of my favorite.

0:49.6

But I don't know that I, it might be a little too much sugar for me in the morning.

0:53.3

Yeah, yeah, yeah, yeah, it is

0:54.8

a little, a little sweeter than, uh, even I would prefer, but I don't know. That's how the heck it

1:01.3

worked out. But half bait is now the, uh, most popular flavor. Is that right? On the list. Man,

1:07.4

I'm so mainstream. Um, you are. Congratulations.

1:16.1

The other thing that Ben and Jerry's is known for is its politics.

1:21.1

Ben and his business partner, Jerry Greenfield, have always been outspoken on social and political issues, and they made sure their company was, too.

1:25.0

One of many examples, Pecan Resist, an ice cream flavor meant to protest

1:29.8

President Trump's policies. Today, Ben Cohen is 74, and he isn't part of Ben and Jerry's

1:37.5

operations anymore. His official role is co-founder, and he acts as brand ambassador. Jerry was the same, until last month,

1:47.2

when after nearly 50 years, Jerry left,

1:50.2

saying that the brand's parent company, Unilever,

1:52.7

has been silencing Ben and Jerry's.

...

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