This is a passenger announcement. You can now book your train on Uber and get 10% back in credits to spend on Uber eats.

So you can order your own fries instead of eating everyone else's.

Trains now on Uber. Tees and sees apply. Check the Uber app.

Hello there is Jamie East here from the excellent daily news podcast the Smart 7.

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And don't forget, check out the Smart Seven, wherever you get your podcasts.

What makes an event unmistakable is the design of the experience.

So here's the thing, right, is that,

and I've given dozens of talks at this point

to event planning organizations.

For some reason, those are the people

that invite me a lot to their conferences.

And I always say, you need to stop thinking of yourselves as people who plan events and start thinking

yourselves as people who design experiences.

Because this is the joke we always joke that you're

...