How do you scale responsibly?

And you said the way to maintain your culture is by doing the repeatable, non-scalable actions over and over again.

And maybe it's not you doing them as much anymore, but it's your team doing them.

So can you talk about the importance of identifying the non-scalable and the importance of building a culture where your team does that by default.

Yeah, I think that it's not that anything is unscalable. It's that you don't know how to scale something.

And so I think for a lot of people, they see something in a business and they say, oh, that's not scalable.

But it would actually mean you don't have the skill of scaling. And what scaling is, it's, in my opinion, like how I would define scaling a company, is being able to take something, pass it off to somebody else, and it doesn't drop in terms of quality.

Meaning you maintain KPI. If I want to scale sales and I'm the founder and I'm doing sales and I'm closing at 80%. Scaling sales means I pass off closing to somebody and they maintain 80%. That is what I think

somebody who is very good at scaling is able to do. And in my opinion, what that all leads back to

is they're good at teaching. And so if you want to be good at scaling your business, you get good at

teaching people how to do things. I think part of that is assessing what type of people you need

in your business and what base level skills that they need to have because you cannot teach those skills.

And the other side of it is knowing how to convey information to somebody.

The easiest way to scale your business is to lead by example.

And so for me, getting in and doing everything first has been the number one fail-safe way of me scaling my business.

So, for example, when we started those workshops, okay, let's think back, who decided on the catering,

who built out the templates, who decided what the lighting looked like, what the state, like

all of those things were me.

Just because I have a team and money and six, Like I know how to do it right, which means

that I go in and I do it to show everybody what looks like. Set the standard. Yeah, I set the standard.

And then even so, it's not that I just disappear. Like I think a lot of people think as I scale

my business, that means that like when I hand something off, it's like, no, you do it. No,

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