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Marketing School - Digital Marketing and Online Marketing Tips

Behind The Scenes AI Secrets for Marketing with Neil Patel & Eric Siu

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.61.4K Ratings

🗓️ 28 September 2023

⏱️ 26 minutes

🧾️ Download transcript

Summary

By now, artificial intelligence is nothing new. But there are new ways that companies can use AI to analyze marketing data, create high-quality content, and increase conversions with greater efficiency, speed, and scale. In this special episode of Marketing School, recorded at the 2023 XXX Summit, we share our behind-the-scenes AI secrets to help you boost your marketing performance. Join us as we dispel some common misconceptions about the best use cases for AI and why we believe a lot of marketers tend to overestimate its capabilities. We also offer some insight into the most successful ways we’ve found to use AI in our businesses, how to rank highly in GPT searches, and what we think AI will enable you to do in the future, plus so much more. To find out how to use AI for real problem-solving with demonstrable results to help you define your marketing strategy and take you to the next level of your business, be sure to tune in today! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Behind The Scenes AI Secrets for Marketing with Neil Patel & Eric Siu. (00:38) AI tools that Eric and Neil use to save time and boost marketing performance. (02:51) The problem with a lot of AI tools out there when it comes to content quality. (04:47) Reasons that people tend to overestimate what AI can do for them in the short run. (05:54) Why Eric believes that agencies will boom in the next decade thanks to AI. (06:29) Thoughts on AI from the recent 2023 All-In Summit. (07:54) The limitations of using AI for content creation versus analytics and data. (12:02) Successful ways that we’ve used AI to create basic tools. (13:40) Three types of AI: automated, augmented, and artificial intelligence.  [16:35) How to rank highly on Generative Pre-trained Transformer (GPT) searches. (20:05) What AI can enable you to do now and in the future. (20:50) The worst black hat SEO tactics we’ve ever used to boost our rankings.  (23:16) Why do independent thinkers with first-hand experience achieve maximum success? (24:30) Advice for expanding your AI use cases: think bigger! (25:09) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! All-In Summit 2023 INBOUND Conference Peech AI Opus Pro Bard Castmagic Midjourney ChatSpot Ubersuggest Delphi Backlinko ‘Google’s 200 Ranking Factors: The Complete List (2023)’ Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Hello, everyone. Today we have a very special episode for the summit in which Eric and I are doing a marketing school podcast focus on AI.

0:09.2

You guys already know about me. I'm Neil Patel. I'm the co-founder of NP digital Eric before we kick it off. Do you want to give a quick background on yourself?

0:15.7

Yeah. So I have an ad agency called single grain and Neil and I we do a podcast together called marketing school and I do an entrepreneurial podcast called leveling up.

0:24.9

And I have a lot of really interesting live guests that come through and also do an event called leveling up founders. Once a year where we bring in the best founders just to really build relationships with each other and level up together.

0:37.0

Oh, well, let's kick this off. Let's talk about AI. I know, you know, let's first start off with tools. I know you use a lot of AI tools.

0:44.4

Dude, what do you think about some of the AI tools out there? I know at the inbound event, we met peach, peach AI. I think it's called peach. What are some of the other tools out there that you're using right now for AI?

0:55.4

Yeah. So opus.pro would be a competitor to peach, opus.pro. And the reason I cite that one is because it's a product I've actually used. And so what it does is it will take like our clip from this 30 minutes or so.

1:08.1

And it will find the most interesting moments that have an interesting hook and it'll actually rate it on the scale one to 100 on how viral a thing. So we'll go and also cite why things will go viral. Plus to also add the captions in as well. So it really takes away a lot of the editing heavy lifting. And this saves a lot of time.

1:24.9

You know, I've been using Bart a lot. I know a lot of people use chat GPT, but I don't know what you think is bar. I get such a much more better output from bar than I do from chat GPT. And I don't know if you saw this. I know we talked about a little bit, but with Gemini dot AI, right? They're saying by the end of work. It's currently what four or five X more powerful than chat GPT by the end of next year in 2024 is predicted to be 20 times more powerful. It's kind of ridiculous.

1:51.1

We got a special message from our sponsor.

1:54.7

If you want to rank higher on Google, you got to look at your paid speed time. The faster your website loads, the better off you are with Google's Corvital update. That makes it super, super important to optimize your site for low time.

2:08.2

And one easy way to do it is use the host that Eric and I use dream host. So just go to dream host or Google it. Find it. Check it out. And it's a great way to improve your low time.

2:20.1

Hey, it's Eric Sue. Just a quick heads up. We are looking to hire amazing talent at my ad agency single grain. So you can just go to single grain dot com slash careers. Again, it's single grain dot com slash careers. We're hiring up for roles in sales in creative in data.

2:39.1

And in paid in SEO and conversion rate optimization again, just go to single grain dot com slash careers to learn more.

2:46.1

So actually funny enough, I pay for chat. She paid a $20 a month, but I use barbed more as well, because I'm just like, okay, they probably have a larger data set.

2:55.1

Do you know, because it's like, look at Google, right? Google has literally it. I don't have any data to prove this. It's probably online somewhere, but I bet you it has a largest data set out of any search engine or probably internet company out there.

3:08.1

Yeah, I mean, you think about all the people typing in their queries and all the content they're crawling, I mean, are the largest search engine in the world, right? So the other one I want to call out to you is cast magic.io and cast magic is interesting because it allows you to create.

3:24.1

It will take like this podcast and it will make show notes for it like timestamp show notes. It will also make a tweet storm for you. It will also make a description for you also create titles for you as well.

3:35.1

And there's just a lot that you can do with it to create text based content for your video based content, right? So it will save you a lot of time. Like that is kind of the theme with a lot of this AI stuff.

3:46.1

The problem I have with a lot of the AI stuff right now and the tools out there, you're not using them in the results of media or not talking about the results from like, oh, it's getting you more traffic.

3:54.1

I haven't seen really any just being like, oh, you pop this AI tool and it gets you more traffic. But if you look at AI, most marketers use it for content creation.

4:02.1

And whether it's Chachibati or bar or a writer from Ubersodass or SCM Russia, whoever has the latest AI writer, their content quality, no matter if you're using the open AI API or whether you're using your own in house built solution.

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