BEHAVE - Creating a Product for Yourself

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 16 November 2020

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the first part of this Feature, we interview Mayssa Chehata, Co-Founder & CEO of BEHAVE. Behave is a better-for-you candy brand that is sold direct-to-consumer. They combine low sugar and all-natural ingredients without compromising the taste.

The company started because Mayssa was tired of the sugary options, and she wanted a healthy way to enjoy sweets. She emphasizes that she created this product for herself, and it blossomed into the company it is today.

Mayssa started her career working for the NFL; she went on to work for Uber in its early days, then on the startup team at Daily Harvest, and finally for Soul Cycle. These big companies taught her what it takes to run a business and be an entrepreneur.

In Part 1, Mayssa discusses why the company started, how the Pandemic attributed to her success and her unique and impressive career path.

Join us while Ramon Vela interviews Mayssa and listen to her share the inside story.

For more on BEHAVE, visit: https://www.eatbehave.com/

Klaviyo - https://www.klaviyo.com/
Retention Science - RetentionScience.com/SOB

Transcript

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0:00.0	Recorded at Retention Science Studios.
0:08.0	This is not your average entrepreneur or e-commerce podcast.
0:12.0	And he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.0	So Behave is a Better for You candy brand.
0:24.4	So we are recently launched.
0:26.2	We just launched in August.
0:27.9	And we are introducing products that combine low sugar with all natural ingredients.
0:35.2	So nothing artificial in our products.
0:39.4	But that still tastes amazing.
0:40.2	You know, we really feel like you shouldn't have to compromise on taste just because you want
0:45.0	a better, healthier candy option.
0:47.7	And so we spent a ton of time with our flavors and creating our recipes.
0:55.0	And we have an in-house head of candy,
0:58.0	who is a celebrity chef, Elizabeth Volkner,
1:01.0	who really is sort of the Willy Wonka candy mastermind
1:06.0	behind all of our recipes and our formulas.
1:08.0	So we're really proud to make candy that we feel is better for you,
1:12.9	but taste just as good as your classic favorites.
1:19.9	Biggest Q4 we've seen for e-commerce. By now, everyone should be thinking about Q4. It's the
1:26.4	biggest topic of the year. And Mute 6 can
1:29.2	make sure you're prepared. So if you haven't put together your strategy, it's not too late.
	...

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