Beginner's Guide to Quora Ads | Ep. #408

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 12 September 2017

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #408, Eric and Neil provide the beginner’s guide to Quora ads. Tune in to learn what you need to know to start advertising on Quora and why now is the right time opt in! Time Stamped Show Notes: 00:27 – Today’s topic: Beginner's Guide to Quora Ads 00:59 – Quora is a questions and answers site which generates tons of traffic 01:29 – Quora’s valuation is currently over one billion dollars 01:42 – When Eric goes on to Quora, he sees people like Jason Lemkin 01:59 – You can have your ads show up with a question or something catchy 02:19 – Quora ads is currently cheap 02:34 – One of Eric’s clients, Lever, is an applicant tracking system 02:40 – An applicant tracking system helps you manage the whole hiring process 03:07 – Lever has an ad that shows up in Quora when a question related to the hiring process comes up 03:29 – You want to advertise to people who are asking questions related to your product 04:14 – “The numbers have to work for you” 04:30 – Eric is currently running an ad on Quora for their e-book 04:40 – The conversion rate to their landing page is 20% 04:53 – Cost per click is $3 but the conversion rate is around $15 05:45 – Cost per click varies 06:27 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 07:10 – Go to SingleGrain.com/giveaway for multiple entries 07:22 – That’s it for today’s episode! 3 Key Points: Quora currently generates tons of traffic—this is a great place to implement your ads. You target Quora ads to the people who ask questions related to your business service or product. Leverage Quora ads NOW as the costs are still low and the conversions are high. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:55.0	Welcome to another episode of marketing school. I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about the
0:59.0	Beginners Guide to Cora Ads.
1:01.0	So in previous episodes, we talked about how you can leverage CORA ads and things like that, but we thought it might be good to...
1:06.7	Yeah, to just start talking about CORA ads and what it is. So Eric shows more CORA ads than me. So today's my lucky day in which I get to ask Eric questions.
1:14.7	Yeah, do your cussing. Now they're going to put this little flag on her iTunes
1:19.9	podcast. All right. So first question, Eric, what are CORA ads?
1:25.0	So CORA ads are basically, well let's talk about what CORA is first of all, right?
1:29.0	So CORA is a question and answer site,
1:31.0	and if you think about the old days of Yahoo answers where you'd ask a
	...

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