Before You Boost Your Instagram Post - DO THIS FIRST

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Entrepreneurship, Business, Youtube, Online Business, Podcasting, Online Marketing, Marketing, Team Building, Business Scaling, Facebook Ads, Outsourcing, Social Media, Evergreen Sales Funnels, Productivity

4.8 • 821 Ratings

🗓️ 20 December 2024

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Boosting posts on Instagram might feel like a quick win, but it’s actually one of the easiest ways to waste your money—especially if you’re using an iPhone.We break down why the boost button isn’t your friend, what Instagram’s algorithm is really doing, and better strategies for reaching your audience through Meta Ads Manager. Learn how to run smarter campaigns that actually grow your list, attract quality leads, and convert them into paying customers. ‍‍ ‍‍Please click h...

Transcript

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0:00.0	I don't know why people still do this and even I've had current ad clients do this.
0:05.2	Stop, please. It's wasting money.
0:07.7	And you don't want to make this mistake.
0:09.4	What am I talking about?
0:10.4	It's boosting your post on Instagram because I know listeners right now have had the thought that it'll bring in new leads and sales.
0:17.6	So I'm going to try it when Instagram tempts me with that message. Your post is
0:22.2	reaching more people than normal. Hit this blue button and we can reach even more.
0:28.3	Oh, geez. It's so true. Today we are going to uncover why boosting posts is a poor
0:34.4	strategy, especially if you're an iPhone user. And what should you be doing instead to
0:39.5	actually grow your business with Facebook and Instagram ads? Oh, man, our notes don't go in this order,
0:45.1	but I feel like I should just say, if you are team iPhone, do not boost a post because
0:50.1	Instagram charges you 30% more extra for not a thing.
0:55.0	Yeah.
0:56.0	Not a thing.
0:57.0	You're just lining their pockets.
0:58.0	Just a little in-app purchase.
1:00.0	And okay, now we'll go back to our predetermined podcast notes.
1:04.0	Why people boost? Why do they boost?
1:07.0	Okay. So we as Facebook ads managers, we still get current clients who are paying us to manage their ads
1:14.4	Who still ask us like, oh, should I boost this post and we're like no, you're already paying for ad manager?
1:20.2	Or I just get an email. Yeah, like I tried to boost this post, but it like didn't quite work
1:24.3	So could you you know do this for me from inside of ad manager,
	...

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