Hi everybody I'm I'm Brittany Lewis a breaking news reporter here at Forbes

joining me now is my Forbes colleague Lissette Voico Best.

Lissette thank you for coming on in. Thank you for having me.

You wrote a recent piece for Forbes

taking an inside look inside the rubble of Sean Diddy Combs'

his empire.

So to start off the conversation, can you talk about the beginning when things were looking good

for him when he was on that path to becoming a billionaire that never came to fruition?

Sean Diddy Combs, aka Puff Daddy.

He's one of the most totemic and biggest figures in rap in

R&B history. When he founded Bad Boy Records in 1992 after just being an intern at

Uptown Records, he created some of the most

legendary moments of hip-hop history and everything from stoking the East Coast, West

Coast, rap rivalry which you know was a big thing between a Tupac and the notorious BIG.

He also produced Biggie's Posthumous Number 3 Billboard hitting album called Ready to Die and you know he signed some really big

stars earlier in the days it was Mace it was Biggie's widow Faith Evans and later was folks like Machine Congalee and Janelle Monet.

So he's had a long history of just creating these stars, there are just music.

There were other categories as well which he was hugely successful in.

So let's talk about those because he did branch out from hip-hop into

multiple lifestyle ventures. Can you talk about those a little bit? The oldest

lifestyle categories that did he expanded into was spirits.

More specifically vodka, the brand was Serock vodka,

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