In his book, “Family Reins: The Extraordinary Rise & Epic Fall of an American Dynasty,” author Billy Busch describes the contrast in the Anheuser-Busch when his father ran the company and what it’s become today under the Belgium-headquartered Corporation, InBev. Instead of pushing beer as a social drink bringing people together to have fun, under it’s new ownership, advertising became a political message. He feels the transgender culture was pushed on the beer drinker who doesn’t even understand that culture and doesn’t relate to it whatsoever. It was just the wrong message and they’re paying for it now. His hometown of St. Louis is also no longer thriving, struggling with high crime after a decision to defund the police. Busch says if you look at what Disney is doing, what Target and InBev have done with their advertising, maybe they’re trying to be inclusive but inevitably it becomes divisive to push a woke agenda down people’s throats. He doesn’t think people relate to this type of advertising. Boys dressing up as girls and girls dressing up as boys is so confusing to little kids. And now you’re taking kids into Target or Disney and exposing them to these kinds of radical cultural behaviors doesn’t make any sense. That used to be a private issue, nobody cared, but we don’t want it pushed in our faces.  

In his book, Busch writes about the building of his family-run beer business. His great grandfather truly lived the American dream and supported and loved this great country.  The family shut down distribution out west during the time of war so the military could move troops and equipment. 

GUEST: BILLY BUSCH, HEIR AND AUTHOR OF “FAMILY REINS: THE EXTRAORDINARY RISE & EPIC FALL OF AN AMERICAN DYNASTY”

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