Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.

This is The Story of a Brand with your host, Ramon Vela.

I think it's really important for everyone,

and particularly entrepreneurs,

to work on their personal narrative.

We hold on just so many limiting beliefs,

and we really internalize this idea of what success looks like,

what society themes successful.

And we deny ourselves so many opportunities and just things that are really central to who we are. And so I think the most

important thing that a person can do is really get clear on who they are and who they want

to be and what stories they need to shed. We take on all these stories of who we are. Like, for

example, I carried a story, I studied sciences, I carried the story that I'm not a business

person, I'm not an entrepreneur. And then I got a job in finance. And then I got a better job in finance.

But still, I'm not a business person.

Sure, I can do a spreadsheet, but I'm not a business person.

Someone else starts companies.

Someone else will do, will solve this problem.

Why would it be me?

And I had to really change that narrative and adopt a growth mindset and go from, you know,

holding my traits as

fixed to really starting to see to say to myself and question my sort of own

judgments of myself in those areas so I began to develop a growth mindset where I

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