Becoming Digital, Staying Human: Be True to You and Your Business - Part 2

Technology Revolution: The Future of Now

Bonnie D Graham

Business News, Technology, News

4.9 • 108 Ratings

🗓️ 18 May 2016

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The buzz: What's a vacation? Entrepreneurs and business owners have always carried the weight of their company, with precious few days off. Now pressure to "mind the store" is literally always-on, with digital customers online 24/7 from every device and location, 74% using social networks to make a buying decision and share experiences. How can small players use social selling, digital decision tools and ecommerce solutions – but retain their uniqueness – to compete with the "big kids"? The experts speak. Lil Mohan, University of Chicago: "The single biggest problem in communication is the illusion that it has taken place" (George Bernard Shaw). Max Dower, Unfortunate Portrait: "A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is" (Scott Cook). Susan Reynolds, SAP: "The start-ups that do well are the ones that are working all the time" (Sam Altman). Join us for Becoming Digital, Staying Human: Be True to You and Your Business – Part 2.

Transcript

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0:00.0	Hey, I'm Ryan Reynolds.
0:01.1	Recently, I asked MintMobil's legal team if big wireless companies are allowed to raise prices due to inflation.
0:07.3	They said yes.
0:08.3	And then when I asked if raising prices technically violates those onerous to your contracts, they said,
0:13.0	what the fuck are you talking about?
0:14.8	You insane Hollywood ass-a-s-s-h-oh.
0:16.5	So to recap, we're cutting the price of Mint Unlimited from $30 a month to just $15 a month.
0:22.0	Give it a try at mintmobile.com slash switch.
0:24.7	$45 up-prem payment equivalent to $15 per month.
0:26.8	New customers on first three-month plan only.
0:28.0	Taxes and fees extra.
0:28.7	Speed's lower above 40 gigabytes.
0:29.7	See, details. Welcome to the most nutritious hour of business talk all week.
0:42.7	This is Coffee Break with Game Changers, presented by SAP.
0:46.7	The best run business is run SAP.
0:49.3	Your host and moderator is Bonnie D. Graham.
0:51.7	You'll hear from the innovators who have learned to use game-changing
0:54.4	technologies to shake up the status quo and help move today's businesses in new directions.
0:59.6	Now, here's Bonnie D. Graham. Welcome, welcome, welcome. And if you want to run with the game
1:05.0	changers, I promise you're in the right place. Today's buzz, what's a vacation? You can put any kind of intonation on that you want.
1:13.4	Let's get started. Entrepreneurs and business owners have always carried the weight of their company
1:18.6	on their shoulders. Come on, you know that. If you ever started a business or thought about it or you
	...

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