Become A Better Writer In 60 Minutes (Masterclass)

My First Million

Hubspot

Entrepreneurship, Investing, Business

4.8 • 2.7K Ratings

🗓️ 19 February 2024

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

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Summary

Episode 552: Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) teach the 3-step writing framework that helped them build +$10M newsletters. Get Shaan’s writing course - https://maven.com/generalist/writing Get Sam’s writing course - https://copythat.com/ Want to see Sam and Shaan’s smiling faces? Head to the MFM YouTube Channel and subscribe - http://tinyurl.com/5n7ftsy5 — Show Notes: (0:00) Intro (2:50) Why not how - Persuasion at scale (6:00) To write clearly, you must think clearly (7:00) Begin with the end in mind (10:30) Headlines not outlines (12:30) Warmup with copywork (15:30) Draft fast, incubate slow (16:30) Great writing is great editing (19:00) Build your swipe file (21:00) Don't bury the lead (23:30) Create a curiosity gap (25:00) Write like you talk (28:00) The voice memo test (30:30) Lower the reading level (32:00) How to tell a great story (34:30) Intention meets obstacle (38:00) High emotional stakes in a low stakes situation (39:00) Short sentences (41:00) Great writing has rhythm (44:00) Our favorite resources — Links: • Hemingway Editor - https://hemingwayapp.com/ • Neville Medhora on Louis C.K. - https://copywritingcourse.com/louis-ck-direct-video-sales/ • The Hustle Writes about Hint Founder - http://tinyurl.com/2d537k7f • Hey.com - https://www.hey.com/ • On Writing - http://tinyurl.com/5f334swt • Theo Von - https://www.theovon.com/ — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth — Check Out Shaan's Stuff: Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. — Other episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto • #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • #218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More

Transcript

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0:00.0	What I'm about to say will win you the respect of your friends a lifetime full of happiness a villa in the Bahamas and maybe a really good hair day too I don't know if it's going to do any of those things who's to say but here's what it will do it'll definitely make you a better
0:13.1	writer that's my promise you will be a better writer in the next 60 minutes.
0:17.6	I feel like I can rule the world I know I could be what I want to
0:22.1	put my all in it like no days on on the road.
0:26.0	Let's travel never looking back.
0:28.0	This week somebody asked us a question.
0:29.0	They said, hey, I really love your guys' writing.
0:31.0	I have trouble with writing. And I would love if you guys just
0:34.8	did an episode with the the 80-20. So what is the just the stuff I need to know to
0:39.4	help me be a better writer? So me and Sam sat down and we wrote down all of our secrets about how we've used
0:45.7	writing to grow our careers.
0:46.7	But by the way, by the way, I wouldn't even say we're necessarily great writers.
0:51.5	I would say that you and I are really good writers, but what we've been great at is getting results from it. Would you agree?
0:58.0	Yeah, that's right. I don't think I don't look at my stuff. I'm like, wow, this is beautiful pros. But I do feel confident that if I needed to, I can use my writing to either, you know, grow an audience or sell a product or convince people of something. I feel confident in that after, you know, trying for 15 years and both of something. I feel confident in that after you know trying for 15 years and
1:14.6	both of us have done it right so the credibility here you know before you ever
1:18.0	listen to any advice you should ask yourself why should I listen to this person well
1:21.1	both me and Sam have built and sold newsletter
1:23.4	businesses for tens of millions of dollars. We've tweeted our way, you know,
1:27.1	just typing a little short sentences to, you know, a million person
1:30.0	audience between the two of us. You know I've sold maybe $20 million worth of
1:34.0	product online in the e-commerce world just through email. We both have taught
1:39.6	writing courses or in some form or fashion. I used to charge a thousand dollars a seat for my class
	...

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