people make them

things simpler as making them dumber.

I think that's a massive mistake

that a lot of content creators make.

They try and make things sound complicated

to make themselves sound smart,

but all they do is confuse people

and then no one listens.

Welcome to the game where we talk about how to get more customers, how to make more per customer,

and how to keep them longer, and the many failures and lessons we have learned along the way.

I hope you enjoy and subscribe.

There's a lot of people out there with misconceptions.

They think like designing a fancy logo just getting a good name, you know, it's the right color palette, this kind of

of her just slap and lipstick on a pig. I'm curious like how do you view it, what's changed over the years that you're like,

okay, now I kind of feel like, you know, I've got the ability to create a

brand that gets goodwill that can get to the billion dollar plus, you know, that you're looking for.

I'm going to use different language than the audience is probably used to when talking about branding.

But branding is teaching behavior at scale.

And so if you think about the origins of the word,

branding was branding cattle.

So you had a cow and you would see you know some sort of logo into it and so then we have to ask

what was the objective of that action? Well the idea would be that if someone saw the cow

...