Coming up on this episode of Business Booty, one of the best gifts that I could give my children

Was to not be a mom who was laying on the couch at night watching other people's dreams come true

But being a mom alive and happy

It's exciting that the business Booty was made for you

I know that I can make a difference in people's lives and I want to

Hearing a lot of what other people are going through is really healing innocence and motivating as well

I have the world in my hand and I can do whatever I want learning from some of the top leaders who can make these dreams a reality

It's just so exciting. It ignited the passion and made to know she can do that. We can do that too

I'm so blessed to have heard the podcast that led me to this moment

Hey everyone and welcome to Business Booty. I'm Kristi Wright and today

We're talking about standing out from your competition

Later on in the show. I'll be interviewing co CEO and co-founder of Everieve

Megan Tamtey

We're going to talk about how Megan went from a stay-at-home mom to a very successful business owner

She's grown Everieve into a multi-million dollar company and I have some encouragement for you

Of course, I'll also be taking your phone calls

But first let's talk about how to stand out from your competition now before we dive in

I've got to tell you guys a story that illustrates this so so well

You know, I was a college student at the University of Tennessee and I was studying advertising when I was in one particular class

That stood out to me. I remember sitting in the classroom and sitting at my desk and learning from my teacher about a concept

Called the unique selling proposition now the way she explained it to us in the classroom was that the unique selling

proposition is one feature or benefit of the product you're trying to advertise that you want to highlight in your ad and

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