Bay Area Rap Legend, E-40

Bullseye with Jesse Thorn

NPR

Society & Culture

4.7 • 2.7K Ratings

🗓️ 30 December 2022

⏱️ 31 minutes

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Summary

When it comes to Bay Area hip-hop, E-40 is one of the greatest of all time. He's hip-hop's king of slang and a stylist without peer. When he joined Bullseye in 2019, he'd just released a new record called Practice Makes Paper. Lately, he's joined Too $hort, Snoop Dogg and Ice Cube to form the West Coast supergroup Mount Westmore. They recently released their album SNOOP CUBE 40 $HORT. When he joined the show, he talked about what it was like growing up in the Bay Area and took us to the root of his passion for music. Plus, he talked about his college days at Grambling State University and participating in the school's talent show.

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Transcript

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0:00.0	Bullseye with Jesse Thorn is a production of MaximumFun.org and is distributed by NPR.
0:22.8	It's Bullseye, I'm Jesse Thorn.
0:25.4	My guest this week is the rap legend E40.
0:29.6	If you're from the Bay Area, like I am, you know him as one of, if not the greatest, cultural
0:36.8	forces in music of the region.
0:39.5	Certainly in hip hop.
0:41.0	He became that way because of an utterly unique style.
0:44.3	Here's one of his first breakout singles, Rapper's Ball.
0:47.3	E40 named himself the ambassador of the Bay.
1:02.2	That's what he is.
1:03.2	He was born and raised in the small town of Vallejo in the East Bay and he's brought
1:07.8	the culture of the Bay Area to the world.
1:10.2	Graham she would have called him an organic intellectual, fiercely independent and unlike
1:15.3	anyone or anything else.
1:17.9	Reminds me of the Bay Area itself.
1:20.8	Forty's distinctive style overflows with language.
1:24.8	His bars are stuffed to the gills with words both real and imagined.
1:29.6	He's hip hop's king of slang and he's a stylist without peer.
1:34.2	He's also spent his career at the forefront of independent music, building a rap empire
1:39.2	that changed the way that records were made and sold in hip hop and beyond.
1:44.6	He is both an artist and a movement.
1:48.4	His distinctiveness has kept him relevant for three decades now.
	...

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