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Scamfluencers

Barbie's Schemehouse

Scamfluencers

Wondery

Society & Culture

4.17K Ratings

🗓️ 15 July 2024

⏱️ 48 minutes

🧾️ Download transcript

Summary

Ruth Handler is a mom and small business owner when a sex doll gives her inspiration for a toy that will change everything: Barbie. She becomes the proto-Girl Boss who’s willing to lie, cheat and steal to make Mattel the biggest toy company in the world. And she’s having a good day every day, until shareholders and the SEC catch her making pretend with business documents.

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Transcript

Click on a timestamp to play from that location

0:00.0

Wunderry Plus subscribers can listen to scam

0:02.5

influencers early and ad free right now.

0:04.6

Join Wunderry Plus in the Wundery App or Apple Podcasts.

0:07.6

A heads up to our listeners, this episode includes a brief reference

0:11.7

to thoughts of self-harm.

0:13.0

Please listen with care.

0:15.0

Satchi, do you have a favorite childhood toy that you still remember loving so much?

0:26.0

Yes, I had a Barbie that had a yo-yo attachment and she would yo-yo.

0:32.0

And she had different types of yoyos you could get and I had a Barbie caravan

0:38.8

that like pulled out into a whole barbecue set I I loved it so much. I remember I was trying very hard to impress my older brother and I begged my parents to get me a Tonka truck, which I really did love, but also like Barbies were the thing which as you know they had a

0:55.4

very big moment last year. I do recall hearing some whispers of that for sure.

1:01.3

Well Barbies were the dominant toy when we were girls, but the story of how they got so popular is actually a little scammy, which of course was not covered in the billion dollar blockbuster.

1:13.6

Get ready, Saatchi.

1:15.0

It's 1979 and beloved TV host Murb Griffin is on the set of his long running talk show.

1:24.8

He's in his 50's hand with short white hair and oozing confidence and charm.

1:29.8

He's an Emmy winning host who's interviewed icons like Vincent Price, Joan Crawford, and Salvador

1:34.9

Dolly's guest is just as iconic but not as well known. Her name's Ruth handler. Merv's audience might not recognize her,

1:43.9

but he knows are familiar with her most famous creation.

1:46.8

Here's how he introduces Ruth.

1:48.8

She is responsible for the creation of the Barbie doll,

1:51.5

which became the biggest selling toy in history.

1:54.9

Would you welcome Ruth Hanler.

...

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