Ballerina Farm's Latest Flex

Under the Influence with Jo Piazza

Jo Piazza, Influence Inc.

Society & Culture, Parenting, Kids & Family, Personal Journals, Technology

4.3 • 787 Ratings

🗓️ 10 December 2024

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Who lands the cover of the far-right version of Cosmo, a profile in Glamour magazine and another in The New York Times within days of each other? Ballerina Farm does. I'll bet you thought it was Cher. Let's dive inside the Ballerina Farm media blitz with Glamour reporter Stephanie McNeal who spoke to Hannah Neeleman for her rebranding "I AM NOT A #TRADWIFE" press tour. We're asking questions about whether or not a social media brand can appeal to everyone in our polarized world and whether rebranding herself as an entrepreneur instead of a housewife is the ultimate flex. Read Steph's Glamour piece on Ballerina Farm here. Order Steph's book Swipe Up For More here. Join our newsletter community here. Pre-order EVERYONE IS LYING TO YOU here. Visit our lovely sponsors here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0	Under the Influence is brought to you by future fans. Future fans helping little kids become big
0:07.2	fans. My kids are just getting into sports for the first time, mostly basketball, football, and
0:16.1	soccer. And I've got to say, I'm not the biggest sports person. I mean, look, we all know that I love the
0:22.8	Eagles. Go birds. But I'm not the person and neither is my husband that can answer all of the
0:28.3	questions about all of the sports. Okay? I'm telling you if you have a kid's sports fan in your life,
0:33.5	the perfect holiday gift is future fans sports.
0:40.5	Essentially, it's a way to easily explain all sports to kids.
0:41.7	Here is an example.
0:44.5	Instead of trying to explain how downs work in football,
0:50.3	they have a kid play a beanbag toss game with things like four tries and six points. And then later, they connect those concepts back to the football game.
0:54.6	Future Fans is designed for kids under 10 and their sports fan adult.
0:58.4	It's only 4999 at FutureFans.com and use the code under U-N-D-E-R to save 10%.
1:06.4	Again, it's futurefans.com code under U-N-D-R and start unlocking a lifetime of memories around sports this holiday season.
1:16.8	This episode is brought to you by Shopify.
1:19.4	Looking to start a side hustle or become your own boss. Do it with Shopify. Whether you're selling succulents or stilettos,
1:25.7	Shopify has the industry leading tools to help you create, control and grow your own business.
1:30.3	So get serious about selling and get Shopify today.
1:33.3	Sign up for a £1 per month trial period at Shopify.c.com.
1:37.1	Special offer or lowercase.
1:39.5	That's Shopify.com.com slash special offer.
1:44.0	No one likes nasty surprises.
1:46.4	Like when your favourite artist brings out a concept album,
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Jo Piazza, Influence Inc., and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Jo Piazza, Influence Inc. and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.