I believe anyone that's achieved things as a parent, as a professional, as an athlete, as a business person.

If they've achieved big, they're normally the kid that cried when they lost or struggled with it because they cared.

I think indifference is a pandemic. It doesn't matter.

Chill, indifference is a problem. And I think when you tell a kid everybody wins

you're teaching indifference. It's not real life. And so my relationship

with losing as a child was foundational.

Attention is the number one asset.

Welcome to Good Trouble with Nick Kirios. Today we speak with a man who isn't living rent-free in all of our heads. He's the damn landlord.

This serial entrepreneur's immigrant story is like a movie. From slaying ice at theor Store, to owning and rebranding it, Wine Library,

the multi-million dollar enterprise and beginnings of his media empire.

Gary Vannerchuck, aka Gary V,orayoray a single nickname synonymous with success is new media where he holds

court serving game all aces.

Amidst your whirlwind of wind and digital domination,

what does good trouble mean to you?

First of all, thank you, my man.

Good stuff.

Good trouble.

It's kind of how to see the world, you know, obviously being a fan of you and really associating with your energy. I think good trouble is important. I think it's how we advance the world.

I think good trouble means to me finding new ways to accept people

under new norms.

And most of all, in the arena I play in entrepreneurship there's no way to

succeed without causing it you know if you're not causing good trouble it means

...