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One, three. Wondry. I'm David Brown, and this is Business Wars Daily on this April 17th.

Happy Friday, friends, for today's Feel Good Friday show. I want to tell you the story of Abby Goldstein and how she and millions of people like her are affecting companies that sell flour and other baking supplies.

You see, Goldstein is an avid home baker in Pittsburgh.

In mid-March, the day after a national emergency was declared, she said to herself,

I know how I'm going to spend my time at home.

I'm going to bake.

And she started what she assumed would be a small Facebook group, the 2020-Coronabake Challenge,

to make it a social activity.

Today, only five weeks later, there are 1,100 active bakers in that group, and more are joining all the time from countries as far away as Israel, Colombia, Thailand, Malaysia, and South Africa.

The way it works is like this.

Every other day, Goldstein challenges them to bake something new and share photos and advice.

...