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Fat Mascara

Back-to-School Beauty & Trend Forecasting with Gen Z Expert Casey Lewis

Fat Mascara

Fat Mascara LLC

Dermatology, Fashion & Beauty, Arts, Beauty News, Makeup, Skincare, Perfume, Fragrance

4.8 • 1.8K Ratings

🗓️ 8 September 2023

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Casey Lewis, author of After School, a Substack newsletter about youth culture and Gen Z trends, has made a career of talking to (and about) teens and young adults. She’s here to explain why those ridiculously named beauty trends (pumpkin-spice makeup anyone?) go viral and the larger cultural implications of micro-trends; which brands and products everyone wants this back-to-school season; the speed of today’s trend cycle; how teen media has evolved in the past 20 years; the draw of nostalgia—and the beauty products she’s personally obsessed with. 


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Transcript

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0:00.0

Hello, everyone. And welcome to Fat Mascara. I'm Jen. I'm doing a little solo interview today.

0:12.3

It's back to school time. And listen, I've nothing to do with the school calendar anymore.

0:17.7

Maybe the German school calendar. But I still get that feeling and I know you all know what I'm

0:22.0

talking about. I'm like, okay, fresh start. What's happening in culture? What products are cool?

0:27.3

What's going on? I want to do a back to school hall. I don't even like have school to go back to

0:32.3

when I want to do a hall. Well, I thought this was the perfect time to have on Casey Lewis.

0:37.8

She's the author of one of my favorite sub-stack newsletters called After School. It's about

0:41.6

youth culture and Gen Z trends. It's been featured in the New York Times, the New Yorker business

0:46.2

of fashion, lots of other places. So Casey used to be an editor at Teen Vogue and MTV and New York

0:51.8

magazine. And then in 2016, she also started the media company Clover and they had an audience

0:57.6

of about 200,000, 15 to 21 year old. So they sold that company to awesomeness TV, which

1:02.8

doesn't even exist anymore. But that was another digital media network for Gen Z. Things move fast

1:08.1

in Gen Z media culture. But she lives in New York today. She has a gorgeous pit bull mix named

1:13.0

Bear who makes a cameo in our interview. You'll hear, but we took care of that. Love you, Bear.

1:18.4

And we had a blast talking about Teen Media, the beauty trend cycle nostalgia, Gen Z beauty brands

1:23.5

and influencers. And of course, some of her favorite products, some new ones she shared with me

1:28.8

that are really good. I hope you enjoy it. We had such a great conversation. And here's Casey.

1:39.8

Casey, hello, welcome to Fat Mascara. Hi, Jen. Thank you so much for having me.

1:44.8

This is so exciting. I was so excited about this particular interview because I feel like I know

1:50.4

you from your writing, the businesses you've started, your newsletter on Substack. I'm so excited

1:55.6

to talk about youth culture with you. I'm so excited to talk about it with you. I feel like I know

1:59.2

you as well from your byline. So this is going to be so much fun. We're going to inhabit our teen selves.

...

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