Ashley says it best when she says, “BTR Bars are the first bars with a purpose.” In today’s episode, we talk about that purpose with Ashley Nickelsen, the Founder and Chief Snack Officer of B.T.R. Bars.

 

Ashley started her entrepreneurial journey experiencing a time in her life where snacking was almost pivotal to her diet. Instead of sticking to the classics, Ashley created BTR Bars to help put an end to “mindless snacking.”

 

Compared to most snacks with 20-30 grams of sugar, BTR Bars have “zero grams of sugar” while also adding other nutrients to help energize or relax you. Unlike most diets, BTR Bars don’t discourage anyone from snacking but instead offer you nutritious alternatives with ease.

In part 2, Ashley discusses Her Mentor experience, BTR and what it is; Ending mindless snacking; Getting into the ingredients; Spreading educational awareness about the ingredients in a BTR Bar; Building the customer experience at the point of purchase; and much more.

Join us while Ramon Vela interviews Ashley for The Story of a Brand, and listen to her share the inside story.

 

For more on B.T.R. Bar, visit: https://www.eatbtrbar.com/

 

 

*

 

 

This episode and our entire podcast are brought to you by ATTN Agency. 

 

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

 

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

 

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

 

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

 

 

*

 

 

This episode is brought to you by FlavorCloud. 

 

Who wants to deal with international shipping, customs, duties, and taxes.

 

FlavorCloud makes it easy for fast-growing DTC brands and 3PL partners to ship globally in just a few simple steps. 

 

Let FlavorCloud manage it all. For more details, visit https://flavorcloud.com/

 

 

*

 

 

This episode is also brought to you by CartText.

 

Are you interested in improving your Abandoned Cart Recovery rates?

 

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

 

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done. 

 

To learn more, visit https://carttext.com/