Ayelet Fishbach: The Art of Goals, Incentives, and Motivation

Guy Kawasaki's Remarkable People

Guy Kawasaki

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4.6 • 667 Ratings

🗓️ 27 July 2022

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

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Summary

Helping me in this episode is the remarkable Ayelet Fishbach. She is an expert in motivation and decision making. More precisely, Ayelet is a professor of Behavioral Science and Marketing at the University of Chicago Booth School of Business. She is also the former president of the Society for the Study of Motivation. She has served as an Associate Editor on several journals including Psychological Science and the Journal of Personality and Social Psychology. She earned her bachelor's degree, master's degree, and a PhD in psychology from Tel Aviv University. Today we are going to discuss her new book, GET IT DONE: Surprising Lessons from the Science of Motivation. In it she provides a powerful new framework for self-motivated action. Here’s what Angela Duckworth has to say about Ayelet, “I don't know anyone, scientist or otherwise, who knows more than Ayelet Fishbach about the psychology of goals.” See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	In my years of entrepreneurship, I've seen countless startups. And here's the truth.
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0:32.9	are trusting Brex to help them win. Go to brex.com slash grow to learn more.
0:48.6	I'm Guy Kawasaki, and this is remarkable people.
0:52.5	I'm on a mission to make you remarkable. Helping me in this
0:56.4	episode is the remarkable Islet Fishback. She's an expert in motivation and decision making.
1:03.7	More precisely, Islet is a professor of behavioral science and marketing at the University of Chicago
1:09.3	Booth School of Business. She's also the former president of the Society for the University of Chicago Booth School of Business.
1:11.6	She's also the former president of the Society for the Study of Motivation.
1:16.3	She has served as an associate editor of several journals including psychological science
1:21.1	and the Journal of Personality and Social Psychology.
1:25.1	She earned her bachelor's degree, master's degree, and a PhD in psychology from Tel Aviv University.
1:32.3	Today, we're going to discuss her new book, Get It Done, surprising lessons from the
1:37.5	science of motivation.
1:39.3	In this book, she provides a powerful new framework for self-motivated action.
1:44.2	Here's what Angela Duckworth has to say about Islet.
1:47.3	Quote, I don't know anyone, scientists or otherwise,
1:51.2	who knows more than Islet Fishback, about the psychology of goals.
1:55.9	I'm Guy Kawasaki.
1:57.3	This is Remarkable People.
	...

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