AVOID THIS MISTAKE WHEN CREATING YOUR APPAREL LINE! - 5 MINUTE FRIDAYS

Social Proof Podcast

Social Proof Network

Entrepreneurship, Business

5 • 2K Ratings

🗓️ 12 August 2022

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

When building an apparel brand, you have to know who you are creating for. The old wisdom of “ if you build it they’ll come” doesn’t apply here! After building a successful clothing brand, I wanted to open up the apparel line blueprint to you but we only have 5 minutes! You have to be aware of three kinds of shoppers who may be your ideal client. Tap in with me for a few minutes- Dave

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Transcript

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0:00.0	Well, some family, five minute Fridays,
0:01.6	just want to give you some game lists.
0:02.6	And I built a t-shirt brand.
0:03.9	And this was one of the first lessons I had to learn.
0:06.7	So if you want to build an apparel brand
0:08.1	or you want to build anything really,
0:09.4	I think it's going to apply.
0:11.2	You have to know your market, your demographic.
0:14.5	So for instance, there are four different types of shoppers
0:18.0	and I really, really had to understand this
0:19.6	what I was building in my brand.
0:20.8	Because some people want to build a t-shirt brand
0:23.7	but are just selling t-shirts.
0:24.9	But if you don't know exactly who you're talking to,
0:26.6	you're going to price it wrong.
0:27.8	You're going to come up with the wrong wholesalers.
0:29.4	You're going to come up with the wrong designs.
0:30.7	So check this out.
0:31.7	There's four different types of shoppers, right?
0:33.6	So you're a shopper.
0:36.4	You're a shopper.
0:38.1	Where's clothes?
	...

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