Aviator Nation: Paige Mycoskie

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 1 January 2024

⏱️ 76 minutes

🔗️ Recording | iTunes | RSS

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Summary

In 2006, Paige Mycoskie walked into one of the most exclusive boutiques in LA, wearing her handmade clothes and hoping to get a meeting with the buyer. And why not? On the street, people seemed to love her boldly striped shirts and sweats, always asking “Where can I get that?” whenever she wore them. Three years later, Paige opened her first store in Venice Beach, and then she relied on word of mouth – and shrewd negotiating tactics with landlords – to launch more new locations. Despite early struggles with managing her team and an onerous trademark battle with Adidas, Paige grew Aviator Nation into a multi-million dollar brand - that still makes all its clothes in California.

This episode was produced by Alex Cheng with music by Ramtin Arablouei.

Edited by Neva Grant, with research from Rommel Wood.

Our engineer was Josephine Nyounai.

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Transcript

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0:58.8	terms and conditions apply need to hire
1:01.3	you need indeed hey it's guy here you know we talk Need the hire? You need, indeed.
1:03.0	Hey, it's Guy here. You know, we talk a lot on this show about hustle, and recently I spoke to
1:09.0	actor Andy Garcia who shared some amazing stories about starting out in Hollywood where he worked on a loading
1:15.6	dock with another newcomer Brian Cranston and he was also a catering waiter at the Beverly
1:21.1	Hilton serving dinner to stars like Jane Fonda.
1:24.8	But just a few years later, he was literally making dinner and talking about the Corleone
1:29.6	family with Francis Ford Coppola.
	...

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