Avalanche Insights' Michiah Prull: “Measuring oomph”

The Times Tech Podcast

Will Morley

Business, Unknown, Technology

4.9 • 654 Ratings

🗓️ 23 October 2020

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

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Summary

The Sunday Times’ tech correspondent Danny Fortson brings on Michiah Prull, founder of Avalanche Insights, to talk about setting up a company after the 2016 election (3:00), starting as a community organiser (5:00), the problem with messaging (6:30), using AI to understand emotions (8:35), finding the right people (11:00), how an algorithm intuits human motivations (13:15), crafting a message (15:45), why the left is bad at it (19:45), fighting polarisation (22:30), levelling the misinformation/information playing field (26:00), whether he will go corporate (27:30), what went wrong in 2016 (31:30), the future of elections (33:00), the outlook for November 3 (35:45), and the evolution of the public’s view of climate change (37:35).

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Transcript

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0:00.0	Yo!
0:01.0	Technology.
0:02.0	What is it all about?
0:04.0	We are moving towards a degree of data sophistication and communication and micro-targeting
0:10.0	sophistication that really blurs the line from marketing to manipulation and that those of us working in the political space, you know, should be thoughtful of.
0:27.1	Hello and welcome to Danny in the Valley.
0:28.5	Thank you for tuning in.
0:33.5	I'm your host, Danny Ford's and the West Coast correspondent for the Sunday Times.
0:36.2	We're in the home stretch, y'all.
0:39.3	Two weeks till Election Day.
0:43.9	Now, I know a lot of my listeners are not on these shores,
0:46.7	but I also know a lot of people really around the world have a great interest in seeing what happens
0:49.4	and, in particular, seeing Trump tossed out on his ear.
0:53.7	Am I biased?
0:55.4	Of course I am, but it's my show.
0:57.9	So there you go.
0:59.2	Anyhow, as I promised that a month ago, as we got closer to the big day,
1:03.3	I said I'd be having on more companies that are kind of in the political realm
1:06.9	to give you guys a sense of some of the machinery that is really pulling the strings,
1:12.0	not just in this election, but in elections, again, kind of around the world and electioneering
1:17.0	and kind of democracy more broadly, even non-democracy, it's just kind of how this is working,
1:22.5	what role technology is playing. And so with that in mind, this week I had on Makaya Proul, who is the founder of a
	...

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